Hugh Tan

Are you a marketer or solo founder feeling overwhelmed by marketing tools?

In 2025, being a marketer feels like being a full-stack SaaS team, minus the team. You’re writing emails in the morning, editing video demos by lunch, tweaking automation flows in the afternoon, and debugging a landing page at midnight… because growth doesn’t sleep. And apparently, neither should we.

We told AI to “make our jobs easier.”

AI replied: “Cool now you do everything. Alone. But faster.”

Here’s my daily juggling act:

Messaging mayhem: Notion, Slack, Gmail, Google Docs (plus 23 unread tabs titled “Strategy v4 Final Final FINAL”)

Research black holes: Perplexity, ChatGPT, Claude (and somehow still asking users “so what do you actually need?”)

Content chaos: ChatGPT-4 for copy, Grammarly for tone, Ideogram for visuals, and sometimes just yelling at the cursor

Design stretch: Canva, Kling, Figma… because “can you mock that real quick?” always means 3 hours

Async pressure: Loom for updates I don’t have time to record and even less time to watch

Automation spaghetti: Zapier, Make, Notion forms, AirTable triggers—my brain is now a flowchart

Landing pages: Framer, Webflow, or just giving up and rebuilding it in the other one

Email stuff: Brevo, Mailchimp, whatever doesn’t crash today

SEO hustle: SurferSEO, NeuronWriter… praying to the Google gods

Mental health tech stack: Fathom, Google Keep, and walking in circles while whispering “MVP is good enough”

AI was supposed to give us time back.

Instead, it gave us every department’s job.

So here I am—1 marketer, 27 tools, and a coffee-fueled dream.


What’s your survival stack look like?

Any tools saving your sanity lately? Or just here to vent? I’m listening.

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Eri Nguyen

I often find that tools have both advantages and disadvantages, so it's best to choose a set of tools for the entire company carefully and thoroughly.I prefer to use the right tool, rather than increasing the number of tools needed. Like sculptors, they can use one tool or thousands of tools, but it depends on the user.I think tools will evolve and eventually there will be some better tools that will be accepted by the market.

Hugh Tan
Launching soon!

@eri_vn I completely agree with you. Every tool comes with its pros and cons, so selecting the right set for the whole company requires careful thought. It’s definitely smarter to focus on using the right tools effectively rather than just piling on more. Like sculptors, the value comes from how the tool is used, not how many tools there are. I also believe tools will keep evolving, and over time, the market will naturally gravitate toward the best solutions.

Marcelo Cardoso

Feel your pain! currently looking at simplifying my own stack, and trying to reduce to fewer apps that I trust will keep growing and improving every single day.