Are AI comments a (good) future for social media?
Today I read this message:
Instagram has just added the ability to write comments with AI.
A similar option LinkedIn has (it offers pre-written recommended comments like "Congratulations")
In my opinion, social media is about being Social.
But I also understand the development of technology, the attention economy and the mass of content produced.
We are being pushed to speed up everything with artificial intelligence. That's why we see more tools on the market that will write comments for us.
How do you perceive it? Does using AI comments make sense?
I personally see it this way:
I use AI for grammar correction
This is perhaps more worthwhile for big creators to interact with their fans faster and on a large scale at minimal cost
I would rather see some cooperation between a human and AI (for example, being aware of what the AI wrote and I will edit it according to my own needs)
Maybe AI interaction will bore us so much in the online space that we will start communicating with each other offline (face-to-face).
Feel free to share your thoughts. 👇
Replies
I use ChatGPT to reformat documents such as emails. I'll usually take a few iterations, but ultimately it saves me a lot of time and allows me to convey more information.
If I was to type it all out manually, I could end up missing out some essential points because I would be distracted by making sure the document looked presentable.
There is a guy in my Linkedin network, that a few months ago we paired up to support each others content. However, back then I didnt know that the guy makes 6 posts a day and comments to every piece of content on Linkedin, with AI. The guy has like 50k followers which is very strong. But in every post i make i get his comments "Great content", "wow this is exactly what it should be" which to me are ridiculous. Basically all his comments have the same structure:
praise the content + "mention the content" + "say something positive".
It is just bad. Using AI should be limited as you said to optimizing content or generate basic ideas. It should not be autonomously acting on your behalf. Unless someone sees himself or herself as a robot. Which is fine by me.
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@cryptosymposium :DD Oh my god oh my god :DDD I probably know which one he is :D and maybe two because I have two guys like that in my connections. Now, I am like: Please, cross me out from your list :D 🤣
@busmark_w_nika hahah does one of the guys' name start with So.................???
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@cryptosymposium No :D These two are different :D
I also use AI to refine my grammar or phrasing or to translate my thoughts directly into English. However, I disagree with over-relying on AI-generated comments. While they may appear polished and save time, I doubt anyone feels truly valued when they realized the response they received came from an algorithm rather than a human.
@feliciana_liu Agreed your opinion! AI should be our assistant, not our "comment generator"
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@feliciana_liu @isibol01 It feels like one doesn't care about the post just want to contribute something vague.
The future of social media is my bot interacting with your bot :D
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@mzkvisuals I want my AI influencer to influence other AI influencers to buy my AI products :D
AI for commenting may be able to save time, but it also undermines the value of the content if the response is completely AI generated. Imagine working hours on a post, only to see that the majority engagement is just AI. That would hurt.
Worst part is, it is possible to draft prompts to make sure the response looks "human". I am not a content creator, but I admire the time and efforts put in by creators and it's definitely not a good feeling knowing that a good portion of the engagement is not even real.
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@pranay12 The same applies to community management. When I saw so many AI comments under my PH discussions a year ago, I was a little bit upset and disappointed back then.
Hi Nika, this answer was not ai generated!
I hope that your final consideration may be in fact true, because the rise of technology give the chance to people that were far away from each other to be closer, but made the people that were closer be far away (it's easy to verify this when you go to a coffee and see a group of friends, all facing down on their own phones, even couples!).
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Hopefully, we will be able to interact more IRL! :)@terabitcoins
Product Hunt
Not to come out the gate immediately negative, but haaaate it. I don't want to talk to a robot on social media 🤷♂️ Especially on LinkedIn - it's gotten BAD. 9 months of unemployment was torture with all the AI outreach from recruiters, engagement farmers, "SEO experts", and it's still ongoing.
I miss Instagram, Twitter, and even Tumblr back in the day when it was people sh!t posting and having fun. I'm also on the fence of going back to a basic, maybe flip, phone and using my iPhone for stuff while connected to WiFi just to simplify life with everything feeling so artificial lately.
Don't want to share too much, but we also see these AI comments on @Product Hunt...and yes, we know. Yes, they get removed. (Please stop 😭)
The auto-generated comments are also sooo not genuine because it's obvious you just clicked a button and sent it or put in a prompt. I definitely understand how it can make communicating with lots of people easier, and it's an amazing tool for grammar (shoutout @grammarly, you're a real one). However, those are both instances of tools. When people replace ALL their interactions with AI, it just feels fake.
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@grammarly @ben_griese It is like you said. When one doesn't bother to create some reasonable answer, it is better he/she doesn't reply at all. :D
To be honest, some AI generated comments or accounts made my day.
This was my favourites: https://www.linkedin.com/posts/nika-kotlarikova_when-robert-pattinson-tries-to-be-incognito-activity-7214538856623149057-9ULM 😃
I concur with your thoughts. I think the human element is taken out from this if you don't type it yourself.
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@ajinsunny Do you see possible synergy? Because I think at some point we should use both.
@busmark_w_nika I do see synergy, but the important part about writing comments to another person is that it is perceived with the notion that the comment is received from the other person.
I think the emotional aspect of the comment will not be well perceived by the receiver of the comment if it is a mixture of AI suggested comment and human part of the comment.
Do people who post AI-generated comments think others wouldn't notice? Every such comment reeeeks of AI even before one can reach the end of sentence. Personally, hate reading AI generated comments a lot. Instagram has always been the platform for it's visuals and aesthetics. Maybe they have their own agenda to increase engagement via comments and hence the ease to drop them at a click of a button. So long as platforms that operate on the written word (LinkedIn, X, Reddit etc) do not promote this behaviour, I guess it is okay.
Did someone say Product Hunt tracks and takes down AI-generated comments? If so, it certainly needs to get better at it!
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@aishwaryalohi Regarding AI-generated comments – there used to be more. I have to say, that it improved significantly.
@busmark_w_nika surprised to hear that but good to know!
I used to use AI in almost every aspect from creating cold emails to even summarising posts and comments. While it helps you open new ideas, and great attention to detail, it takes away perspectives and unique point of views from the table. Suddenly every one has generic good ideas with different writing styles. Hence apart from grammar check or fact check, creative writers should refrain from AI. While apparently it adds points, it lacks the ingenuity of your thought process
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@sudip_chhatui2 Good point! And you actually named it pretty accur8. The same answer just a slightly different writing style :D
As a non-native speaker of English, AI helps me to correct the grammar. Personally, I try to avoid as much as i could as i still wanted to perfect myself with my thought and language. Also, AI hasnt still not started to capture the raw human emotions in writing. But, it will fast catchup.
Soon, humans will start to crave for face to face interaction as they will get bored of the AI contents interacting among themselves :-)
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@rameshkumar_astravue Fair enough. For correcting the grammar is Grammarly optimal, btw! 👌 So you can learn and use AI only partially :)
Let's ask AI :D
AI-generated comments on social media could go either way—it depends on how they’re used.
Potential Benefits:
✅ More engagement: AI could keep conversations flowing by generating relevant responses, preventing posts from feeling ignored.
✅ Moderation & filtering: AI could help reduce spam, hate speech, or low-quality comments, making discussions more meaningful.
✅ Bridging language barriers: AI-powered comments could enable smoother multilingual conversations.
✅ Personalized interaction: AI could generate thoughtful responses tailored to users' tone and interests.
Risks & Downsides:
⚠️ Fake engagement: AI-driven comments could make social media feel even more artificial, prioritizing quantity over quality.
⚠️ Loss of authenticity: Social interactions could become hollow if people rely on AI to respond instead of writing their own thoughts.
⚠️ Manipulation & bias: AI-generated comments could be used to push agendas, spread misinformation, or reinforce existing biases.
⚠️ Echo chambers: AI might reinforce popular opinions rather than foster honest debate.
Bottom Line?
If AI is used ethically—as a tool to assist rather than replace human interaction—it could enhance social media. But if it turns into a flood of bot-generated noise, it could make social platforms feel even less human.
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@stefaniya_sparysheva My POV is that when someone answers with AI comments, it is not His/Her honest opinion. In that case, the point of my post is totally useless and I could write that post into the ChatGPT and have a talk with it. :D
@busmark_w_nika I agree. I guess it depends on how AI is used, if it’s just assisting, it could be helpful. If it replaces real thoughts and conversations, then yes, it could be the problem.
I think AI comments can feel a bit stiff and monotonous sometimes, especially if they’re overused. But I get why some people might find them helpful—like big creators or marketers with tons of followers or tons of questions to answer to, who don’t have time to reply to everyone individually.
For me, I too, use AI to fix my grammar or give me some extra ideas, but I always tweak the comments to make them sound more like me. It’s like a little collaboration between me and the AI! That said, most of the time I 100% rely on myself for social media comments—it keeps my replies spontaneous and authentic.
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@rani_zagita I'm familiar with this answer and I completely understand it from the perspective of a creator, a reader, and a community manager.
On the one hand, it irritates me to have to read AI comments, on the other hand, it helps me somewhat. It's a struggle, but when you leave your own personality there, it makes more sense.
Alta
Well abusing it just makes the world a ground for machines to talk to each other. AI should be used to brainstorm, build the bones of your content but never replace the human touch. The best content still comes from real experiences, emotions, and perspectives.
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@jawad_tijani I have the same opinion. Using AI – it becomes less personal. It feels like we are lazy to communicate with each other.
If AI takes over general communication, what’s the purpose of social media anymore? I believe AI should only assist human communication, like helping with translations, grammar corrections, and suggesting sentences.
Of course we want comments from real human, otherwise I might as well just go directly to ChatGPT.
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@mia618601587321 This is my POV! :D
MoneyVision
Earlier people used to search in Google to find best solutions which has been reduced by AI products in many areas, No doubt that it is helping us to refine thoughts and grasp social and technical conversation more efficiently, what i see it as now this will raise a concern to make authentic content as it has become complex where the user find it difficult to distinguish between the ai generated and human creations.
One of the example i came across where many leading CEOs also found the improvement over the office operations & social media optimization and content moderation related activities where they found a jump in soft and hard skills improvements over different departments in the corporate culture.
My opinion is a bit mixed as there are promising AI products being launched for providing more humanly content i.e., apps related to replies and suggestions that too with google extensions and product as separately.