$5K on Ads or Just DM People? What Actually Works for PH Launches?
Hey PH community! In two weeks, I’m launching my app, SUN, here on Product Hunt. It’s been a journey, and I’m now focused on how to get meaningful visibility and upvotes. I’ve been digging into what others have done and came across these 5 common strategies:
DM outreach on LinkedIn
Joining Product Hunt-focused WhatsApp groups
Engaging in Facebook groups for PH launches
Running social media ads that link directly to the PH page
Buying Product Hunt ads (starting at $5,000 😬)
Has anyone here tried any of these?
What worked? What felt like a waste of time or money?
And most importantly, was the effort worth it?
Would I get more users if I just direct them straight to my app?
Would really appreciate any practical lessons and hacks learned. 🙏
Replies
I remember that two years back, we used points 1, 2, and 3. Not 4 and 5.
There were fewer people, so the potential to reach those guys in WA groups was limited, tho there wasn't as much information overload either, so your post was more visible.
I think that the best combo would be 1, then buildinpublic on socials, 2, 3, 4 – marginally and 5 – it depends – if you have that budget, you can try it (I clicked on PH promoted posts many times as a user).
@busmark_w_nika Thanks for sharing it, Nika. Any suggestions with regard to 2 and 3?
@artinbogdanov I would try to be active in such groups for a few weeks so you will be more remarkable. But I think that other channels have priority.
@busmark_w_nika I meant, do you happen to have any good groups you’d recommend?
@artinbogdanov Product Hunt Family or Awesome Product Hunters. But I cannot generate a link for them as they didn't enable it.
Nomadful
@manuelzarroca 100% agree.
@manu_goel2 Yes, I totally see multi-dimensional value as well. Do you do any pre-launch warm-up, and are you willing to share?
@artinbogdanov Great Question, thanks for sharing! the points that you have mentioned is it working for you? PH WhatsApp, PH Facebook..... I also want to learn a lesson before my launch 😅.
Can you send me the link of PH WhatsApp group and PH Facebook group?
@sania_khan10 I recently joined this group on LinkedIn.
@artinbogdanov Thanks for your info but I tried joining the group but it’s not letting me in. Is there any access requirement?
@sania_khan10 that's strange. They let me in right away.
@artinbogdanov I don't know what's the problem even I can't comment to anyone because they all are disable. Let me check again. Thanks
IXORD
I didn't know that PH groups exist on Facebook 🤔
@ixord please create groups for everything :)
Also, friends, if you know of any great B2C Product Hunt launch case studies, I’d be deeply grateful if you could share them.
I guess it depends on who your customers are. B2B? No need to facebook ads. Do warm DM outreach or find niche groups on socials.
Products like mindfulness or welness? Obviously go for the very visual channels like Tiktok, Reels on instagram, etc.
One could go on but I hink it heavily depends on the type of consumers you want to reach.
I have no experience with PH so this is just in general for getting your stuff out there.
@niclas_gleesborg Makes sense. I'm launching in the B2C space. So you are right about TikTok, Reels, Shorts, etc. It's a big part of the outreach. But I'm not sure how effective it would be for the PH launch campaign.