Subscribe
Sign in
(Not)Recipes — The best thing to happen to cooking since recipes.
22
Replies
Best
@noahchestnut There is a ton of food sharing done on all social platforms, and there are also a number of very good recipes apps. But we felt like no one was celebrating the spontaneous, off-the-cuff cooking that people do every day.
We love Instagram, and the way they've built photo browsing makes a ton of sense. It's become a familiar design -- so we figured why mess with this? But we felt that there was a need for an app that's both inspirational and useful. A place where the photos are appealing and informative, and there's info (ingredients) and comment threads that make the app a useful, everyday tool. We aim to make a safe space for real cooking—failures and all—instead of only being about brand-building and unattainable beauty.
Also, while there's clearly a social culture evolving on (Not)Recipes, our focus is more on topics and allowing people to dive deep into cooking subjects that matter most to them, whether it's cakes, grain bowls, or burgers.
That's really lovely. I am a huge fan of Canal House cooks lunch - I've been a subscriber to their newsletter since day one - and this feels similar. Easy, quick, and it assumes a kitchen sense in the audience. Very nicely done.
This is a good start. Reminds me of HandPick - which is similar. I think a Search function is essential, especially as the content grows.
Using location to filter for seasonality would also be helpful. Help me discover and eat what is near me right now. Further, link me to your helpful articles on prep, storage, re-use, etc.
@rstephens These are all such helpful suggestions -- we appreciate it. Search is definitely on our minds -- in the meantime, you can search by clicking on any ingredients or hashtag. Love the geo filter idea! And we'd definitely like for people to have a deeper content experience. Thank you for your comment!
I love everything about this app! It's not a surprise since I love pretty much everything that comes out of Food52, but awesome job guys!
Super cool! Wish the design differed more from Instagram's (just feels weird to have it look so close and yet not), but I'm really excited to try!
@jackiehluo Thanks for checking it out. And our look will evolve as we release planned features, not to worry!
Great concept. Love it. Interesting that there's no feed of friends/contacts. Makes sense, but would be cool to assemble some lists of favorite home chefs to follow
@benstern0 Thank you -- and we're thinking about how to do this so the social/useful balance is right.
Hi—I'm Amanda, the co-founder of Food52 and I'm delighted that today we launch (Not)Recipes, our first iOS app built in-house, and our most ambitious and exciting project this year—and we're just getting started, with lots more features to come! (Not)Recipes is a new way to find—and share—cooking ideas and inspiration using photos. It's the only app to tap into the smart, spontaneous cooking really happening in people's homes—and show how it's done. (Spoiler alert: Most of the time, home cooks aren't using recipes.) Thanks so much for hunting us. We can't wait for you to explore the app and let us know what you think!
This is a more fun and useful version of the food photo feed sites of yore. Like the "poster notes" many people are including.
@amandahesser give a cookie(or 2) to whoever was with the idea to place user profile under the image and not follow instagram blindly. Content first. Love it.
BizzBuzzer