We Pivoted Fine to Focus Entirely on Builders

Recently, we made a big decision at Fine:

Focus entirely on builders (and not devs).

I thought I'd share why we made this change, what's different now, and what it means to be a builder-first company.

1/ We used to think of @Fine as a devtool.

An AI agent that helps developers write code faster, something like @Devin by Cognition, Claude Code or web-based version of @Cursor.

But as we worked with more users and listened closely, we realized something important.

2/ Our users aren't looking for just another coding tool.

Some are even non-technical. They're also not trying to build another tool or another product.

They're trying to build a business. 💰

3/ So we shifted our focus.

Fine is now tailored for people who build and ship:

• Indie hackers

• Solo founders

• Product-minded developers

People who want to get their idea out there and into the hands of paying users.

4/ This shift brought some clear product choices with it:

• We stopped trying to handle every edge case and support legacy code.

• We chose a modern, opinionated tech stack that works out of the box.

• We focused on what matters most: helping you get to production, FAST.

5/ We made the decision to go all-in on being an all-in-one platform.

Not because it's trendy, but because it's necessary.

Builders shouldn't have to stitch together five tools just to get an MVP out the door.

So we put all the essentials in one place:

• Backend, database, authentication

• AI integration

• Deployment and hosting

Everything works together, right out of the box.

6/ Of course, there are trade-offs.

Fine can no longer help with migrating large legacy codebases.

If your job is to refactor a 13-year-old project, you better use Cursor for that (or find another job).

But if you're starting fresh or testing a new idea, Fine is here to make sure you launch as fast as possible, with confidence.

7/ We're building Fine for people who care about progress more than perfection.

People who want to bring a new business into the world.

That's who we want to support.

And it wasn't an easy decision - it feels the right one to be made.

8/ This is what being a builder-first company means to us. Clarity, speed, and a platform that helps you go from idea to launch—without all the friction.

9/ If you're building something, I'd love to hear about it. And if I can help, I will. If you need technical support launching your app - feel free to drop me a line.

Let's build!