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Sudeep Kumar

Canvas by Facebook - A new space for big ideas on Facebook

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Ben Tossell
Ohhh is this Facebook's move into Snapchat territory?! Interesting to see the way businesses can use it! Excited to see how it's implemented and the reaction I think this will have a bigger impact on Facebook than Snapchat... I never look at Discover by brands. Keen to see how Canvas is implemented (maybe in our feeds?!).
Chris Messina
Top Hunter
@bentossell this actually looks like the successor to Facebook Home — in that it features large, gesture-driven media content experiences.
Ben Tossell
@chrismessina I'll say that I actively try and stay away from Facebook (for the sake of my sanity) so maybe haven't paid enough attention
Sudeep Kumar
Hunter
@bentossell I think this will invite more businesses and big brands to try Facebook for advertising as it's mobile and is much more targeted when compared to traditional TV advertising. It's also on the same lines of Instant articles and should appear on feed for both smartphones and tablets.
Chris Messina
Top Hunter
@bentossell you avoid Facebook at your own peril!
Ben Tossell
@chrismessina all I need to do is have a spring clean of all my 'friends' on there.
Some Guy
I wouldn't say this is a Snapchat Discover clone, it's more of FB's "Instant Articles" version of ads. Gives them more control over the experience and keeps it within the app.
Mark Wilson
@ghobs91 my first thought was "Instant Articles" as well.
Ouriel Ohayon
Hard to think Facebook did not pick that name (and idea) from https://www.canva.com/
allison wagda
@ourielohayon Agreed. I also wondered at the potential TM conflict with Canvas, the popular LMS. There's some functionality overlap, even if the market is different. canvaslms.com
Michael Sitver
@_sudeep Good find. I look forward to trying it, depending on how quickly Facebook lets my page in (I hate products I have to apply for though)
Michael Facchinello
Am I the only one that finds the purpose on canvas entirely unclear based off of the site? "A new space for big ideas" What does that mean?
Some Guy
@mfacchinello Yeah I found that a bit vague as well.
Frédéric della Faille
@mfacchinello It simply means "A new ad format for your content."
Renz Bernardo
This is truly a Snapchat Discover ripoff. One of the examples is even from there
Eric Metelka
This isn't a snapchat discover clone. Discover is meant for top of the funnel engagement with brands. This is more of a new ad-format for facebook meant to engage the consumer on a deeper level and push them to take an action. Yes, there are swipe patterns that they have in common (swipe up/down, left/right) but those are hardly unique to Discover.
Mike Coutermarsh
Anyone know if there is an API for auto generating stories?
Nathan Baschez
This looks like an awesome way to tell stories on Facebook - right now the main options are 1) link, 2) video, or 3) instant article. This is like instant articles, but way more visual. Love it and excited to experiment with it.
Enrique Benitez
Nice! Can't wait to use it for branding and engage more customers through storytelling!
Eddie Tomalin
Facebook needed to make a fresh play. This might just be what brands have been looking for. Especially if the claims of 10x mobile web speeds are true. Video is very high potential area.
David Kampmann
I am curious how much, or little, it will be tied to the larger Facebook network. They have had problems walking that line before.
Ghost Kitty
Comment Deleted
Thomas Kimura
I feel like some of the canvas experiences might be a bit jarring going from news feed to ad.
Sean Wiese
I can't find a reference in the developer docs right now, but aren't they reusing a product name for their Canvas apps?
Marcel Christianis
Really excited for this! One thing I really like from this is the freedom in layout and interaction that Canvas enables. At a glance, it indeed reminds people of Snapchat Discover. I feel that Snapchat Discover was the first platform that truly capture and brought this type of interaction with brands mainstream. As a result, we see Twitter Mention and now this. I think this kind of vertical - interactive - story telling format will be adopted even further across even more platforms. With that in mind, I think we will no longer root this kind of interaction back to Snapchat Discover.
Adam O'Kane
I don't understand the comparisons to Discover. Discover is a consumer-facing experience...this is a publisher-facing tool for making consumer-facing experiences. I like seeing Canvas, because I've been curious about the CMS that Publishers use to make stories on Discover.
Lenny Hu
Some of these ads look pretty cool. I'm actually looking forward to seeing these in my feed
Bu Kinoshita
Cool