Here's a new UX question: "how would people use our app if they were super famous/influential?" I wonder what's actually different. A higher threshold of activity before sending push notifications? Multi-user account management so your PR/media team can post on your behalf?
This would make more sense to me as a tool for companies to discover conversations around their products and engage, not just another way for Bieber to check in with his fans. Definitely another attack on Twitter, though.
The Matt & Adam Show [Ep. 9] Aaron White - The Unicorn Wrangler