Websites has been the same for 2 decades. Its a 1 way communication channel. Can AI make it 2-way?

If I asked you to name the top five tech innovations of the past two decades, you’d probably start with the iPhone, then move on to driverless cars 🚗, 3D printing, gene editing 🧬, and reusable rockets 🚀.

But no technology has impacted our daily lives like the iPhone did in 2007. It completely redefined what a smartphone could be, creating a clear distinction between "before" and "after."

Meanwhile, websites—the cornerstone of the digital world—have remained largely the same.

Yes, websites have gone through cosmetic changes over the years. They look better, they’re easier to navigate, and they load faster. But their fundamental purpose has remained constant:

“To inform, engage, and convert visitors into customers while building trust” 

However, this static nature has limited their potential.

With AI, we’re making websites truly dynamic.

Imagine this:

👤 A CMO lands on your site → Just by asking Expertise, they see an enterprise-focused microsite with relevant case studies and a call-to-action to book a demo.

🛍️ A potential buyer visits → Just by asking Expertise, the site highlights product recommendations, customer success stories, and pricing details.

🎯 An investor checks out your company → Just by asking Expertise,  they see key business metrics, growth insights, and funding details.

With @Expertise, your website delivers hyper-personalized content in real-time, ensuring every visitor gets the exact information they need—without distractions.

I am @vinayraj_1988. Head of Biz @Expertise .

I want to know,

1. where do you think the trajectory of website are going today?
2. will Expertise make your website truly engaging and reduce the bounce rate?
3. what integrations do you like to see with Expertise?

Cheers. Peace.