Forget yet another BI tool. Build fully automated dashboards with the flexibility and familiarity of a spreadsheet. With native connections to your data, Equals automatically updates your charts and tables as needed, so you never have to.
Hi hunters 👋
I’m Bobby, and today I’m excited to announce the launch of Dashboards by Equals. We’re shipping the most flexible way for your team to build dashboards, in a format that feels familiar to everyone: a spreadsheet.
With this launch, you can:
📊 Build beautiful dashboards directly in an Equals spreadsheet
🔁 Set your charts and tables to “auto-expand.” No need to drag formulas down — as your underlying data updates, so do your visuals
🔌 Directly connect to your live data, from SQL databases to tools like Hubspot and Stripe. Neatly tie together different data sources in one view
➰ Build infinitely flexible dashboards using spreadsheet formulas you already know. Format them just like you would a spreadsheet
🎨 Customize and organize your dashboard as you see fit. Snap your charts to a grid for a tidy look
🚀 Share and build with your whole team to drive better, faster decisions
My co-founder Ben and I experienced the problems with traditional dashboards first-hand during our years of growing Intercom from $1M to $100M+.
🌱 For early-stage founders, you’re expected to maintain an unnecessarily complicated and expensive data stack (think Fivetran, Snowflake, dbt) just to get all of your data sources in one place
🌿 For growth-stage operators, BI tools like Looker or Tableau end up with a steep learning curve and low ability to self-serve — plus, whenever you want to dig deeper, you just download your data straight into a spreadsheet
That’s why we set out to build a more flexible way of creating dashboards for your team, in a tool that everyone feels comfortable accessing.
We’re excited to hear your feedback, and can’t wait to share more!
@bobbypinero Congrats on the launch, good job on Equals. Spreadsheets are always the most intuitive way to handle data, and Equals creatively improve the efficiency of BI workflow.
In addition, after a short visit to the official website of Equals , I find far more powerful features than this launch :) , nice work!
Whoa, this is really good. I'll give it a go with a few consulting clients and see how it works. I've bee cobbling together Zapier, sheets, and data studio.
This is something I wished existed when I was leading performance marketing and go-to-market teams at Expedia and Zendesk. It's incredibly hard for GTM teams to get enough time with data scientists and embedded BI folks.
Dashboards are always not quite right and in many case you're underreporting the hard work coming from your team.
The dashboards by Equals are intuitive and up-to-date, which may sound easy but it's been incredibly hard to achieve this to date... What a huge sigh of relief!
Looks very slick, and easy automated charting is very important for people who speak data! I have two questions around the market. Google cloud platform seems to integrate some of the features (Big Query <-> Sheets connections) but the data validity is always a question. How do you differentiate from that, or is Equals a go-to solution for companies that are not in Google Workspace/Cloud ecosystem (I honestly have rarely seen that in early stage companies)
Second question is, are there any Equals specific formulas/charts? Or does Equals support other platforms' specific formulas (i.e. googlefinance, translate etc)
This looks like a really cool product, Bobby. What made you decide that this kind of spreadsheet-based approach was the best way to go about creating a dashboard versus other types of visualizations?
@heyumarkhan, great question! Equals started with the premise that the spreadsheet *is* the best way to do analysis. It’s the most flexible canvas to build any model or report. Build exactly what you need to look at your business. The spreadsheet’s superpower is its flexibility. Plus, zero learning curve. Everyone already knows how to use a spreadsheet.
Having tried so many BI tools over the years, I’ve found them to be inflexible. Rigid. Hard to learn. Oftentimes requiring you to do all sorts of SQL gymnastics to get a report to look exactly how you want. When you could build the table or chart in exactly the way you want to look at it within minutes in a spreadsheet.
I’ve always dreamt of a tool that combined the flexibility of a spreadsheet with the automation of a BI tool. You can build the visualizations you need, but in a tool that everyone knows how to use. When you need to dig deeper into the data, you’re in the right place – you’re already in a spreadsheet.
That’s what we’re launching today. Appreciate your support, and excited to hear what you think!
looks very interesting! we are also building a product (wildmetrics.io) in the same space but with a different solution approach & target audience. it was cool to check you guys out! great job!
Congrats on the launch! The product looks great. I love the auto-updating features like formula expanding.
I am curious why you decided to build your own entire spreadsheet application instead of just being an Add-on for Google Sheets and/or Excel.
@vlucas Thanks Vance!
We have big ambitions. We're building the *next* spreadsheet and there are many things we want to build that aren't possible or that would be a much worse experience as an add-on.
This launch is a good example of that – we prompt you to turn on auto-extending when we detect you building a time-series table, when a table is auto-extending things adjacent to the table are moved (not overwritten). This builds on past features like calculated columns which lets you add columns to a query result with spreadsheet formulas.
All of these features require learning nothing new, they "upgrade" the experience when you do the things you've always done. This level of detail is impossible without owning the whole thing ourselves.
Equals