p/eletype
The smartest way to stay on top of your marketing campaigns
Michael Sengbusch
Eletype for Slack — Digital marketing monitoring for teams
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Eletype is an intelligent marketing assistant. We use messaging platforms like Slack to eliminate friction between analysis and action. Connect your Search, Social, Email and Landing Pages today! #CoverYourAds
Replies
Landon Bennett
Excited for this! Great team out of ATL. Congrats Michael/Matt/Brian 🎉
Anand Thaker

Eletype make managing our marketing team, agencies and clients a breeze for our brand.

Pros:

Powerful team collaboration UX Simple on-boarding

Cons:

Continue with More integrations on other platforms

Michael Sengbusch
Anand, you are the man! MarTech god!
Matthew Ledom
Thanks @anandthaker. Looking forward to working more with you soon.
Andrew Egenes

I've followed the development of Eletype for some time. You'd be silly not to incorprate this into your marketing stack.

Pros:

Thoughtful product, strong team, built in a city that understands martech.

Cons:

Still some integrations that have yet to be rolled out.

Matthew Ledom
Thanks @aegenes, can't wait to roll out the next couple integrations in the hopper.
Andrew Egenes
Curious to know how others manage and organize third-party Slack notifications, including those from Eletype for Slack . A dedicated private "notifications" channel? Direct messages to the relevant team members?
Lachlan Kirkwood
Awesome integration 🙌
Michael Sengbusch
@eulerr Thank you!
Brian Regienczuk
This is a smart product for marketers and media managers. I would recommend you try it out whether you are at an advertising / media agency or inhouse at a company managing this stuff or monitoring how your agency is doing. @dharmesh Have you guys tried Eletype for Slack out yet? #Atlanta #MarOps
Michael Sengbusch
@dharmesh @bregienczuk - Video of what we are building for HubSpot: https://youtu.be/g8nNRBP-8-Y
Eric Sharpe

I helped out as a Beta tester and watched this product grow. It's really a game changer for Digital Agencies and teams. It solves a specific issue we all have and can never seem to get "fixed" with dashboards. All the best agencies use Slack for communication and now we have actionable insights into what went wrong and can fix it immediately.

Pros:

Keeps track of our Marketing campaigns and alerts us when there are broken campaigns, landing pages or underperforming ads.

Cons:

None. Really solid. At some point I am sure they'll add more platforms

Michael Sengbusch
Hey Product Hunters! We built Eletype because we were sick of missing things that were buried in marketing reports. We thought marketers needed an operational solution that would bring issues to the team, rather than hoping the team logged in to look at a dashboard. Our product will identify anomalies and deviations in key marketing metrics. Like credit monitoring, but for marketing data. Use promo code PH2019 in your Company Profile after you install the Slack app for 5 free connections. Key product details: - Eletype is 100% Slack-based. Account creation and setup happens directly in Slack. - We currently support Facebook, Instagram, Google Ads, Mailchimp, CallRail and Landing Page Monitoring. (HubSpot is coming in July and Amazon in September) - We support a range of Slack slash commands. Use "/eletype help" for details. - Full Help & FAQ can be found at help.eletype.com - We do offer custom rules and custom monitors. Please contact us for details. - Curious about MS Teams? Please leave a comment if your company is on MS Teams. Pro tip: Pre-create a Slack channel for monitoring. Example: #facebook-monitor or #client-X-monitor. Then add your Eletype connection there. We just announced the new Atlanta Slack Platform Community: https://www.eletype.com/slack-co...
Darren Hearsch
Finally someone understands that marketing professionals DON'T NEED ANOTHER DASHBOARD! Just tell me when I have a problem and help me fix it. Way to go Eletype team - looking forward to seeing this product evolve.
Michael Sengbusch
@darren_hearsch - How much can I like this?? Seriously. "DON'T NEED ANOTHER DASHBOARD! "
Jamie Boardman

I was able to see Eletype evolve through its development. I love that a core concept is that Eletype only surfaces information that is relevant to marketing teams when an important decision needs to be made. I think this approach helps improve productivity and reduces the overall 'noise' that so many apps generate. I'm a huge fan of the Mailchimp component!

Pros:

Solid feature set, fantastic Mailchimp integration, great for teams, surfaces relevant info for timely decisions, easy on-boarding flow.

Cons:

Nothing comes to mind. Excited to see where Eletype goes from here!

Matthew Ledom
Thanks @jamieb its been fun working with the Mailchimp API. We have some new stuff coming out soon for that integration.
Michael Sengbusch
Thank you Jamie! Means a lot coming from you!
Scott Hannan
The biggest challenge with managing multi-channel digital campaigns? Staying on top of them, wherever you are. Campaigns don’t always perform the way we think they will – spikes, dips, anomalies, etc. Knowing is the first step, though being able to action with the right person from your team - from anywhere, changes everything.
Michael Sengbusch
@scott_hannan Thank you Scott!
Matt Sellers
the callrail integration is a great help to my customers!
Michael Sengbusch
@matt_sellers thank you Sellers!
Matthew Ledom
@matt_sellers It was great working with you again and the rest of the CallRail team we’re awesome.
Ryan Johnson

Can't wait to see how Eletype continues to grow!

Pros:

Easy to set up and get started. Provides valuable insights in a sea of noise. The Eletype team is awesome to work with.

Cons:

Nothing I can think of.

Michael Sengbusch
Thank you Ryan!
Nausheen Punjani
This is an incredible product. We connected our Mailchimp with Eletype and it gives us insights on how our newsletters are doing. It makes my life so much easier, especially as a founder who has a crazy schedule. Honestly, I can't believe I used to do all of this stuff manually. The team is pretty awesome too, they're always there to help us out when we need them. Great product, great people.
Matthew Ledom
@nausheen_punjani1 thanks for working with us on the Mailchimp integration. Can’t wait to roll out more features to make your life easier.
Neel Bhandari

Proud that this is being built in Atlanta

Pros:

Enjoy the ease of use: ease install, with daily trackers

Cons:

More platforms in the future

Jake Lance

I work for a 60k+ Strong established media company and a huge presence in the media world, and we are super excited to partner with Eletype. Their messaging-first approach to MarTech is game changing in our business, and the fact that they are able to push notifications, both alerts, and "wins" is going to be huge for us, and our clients.

Pros:

Ease of use, Proactive pop-ups, seamless integration, Easy to read alerts and notes for a variety of our digital campaigns

Cons:

None yet!

Michael Sengbusch
Thank you Jake! We look forward to helping you guy more in the future!
Henry Estacio

intuitive and ease of use is a plus

Pros:

Easy to use in Slack

Cons:

None so far

Evan LaPointe

Please see my comment below.

Pros:

No brainer use cases and ROI. If you do digital marketing at scale, you will benefit from it watching your back at all times.

Cons:

The list of integrations is growing. It’s hard to call it a con when it’s growing so fast.

Michael Sengbusch
Thank you Evan!
Evan LaPointe
There are products that are nice to have and there are no brainers that create so much ROI it’s ridiculous we ever did it differently. The scale, complexity, and speed of digital marketing means that human beings simply cannot avoid mistakes, they simply cannot identify issues and opportunities quickly enough, and they cannot collaborate and communicate seamlessly across their interwoven and often complex schema of departments and agency relationships. But computers can. Having been in this industry for 14 years now, I still see the world’s largest and most sophisticated digital marketing agencies and professionals using spreadsheets and scrap paper to make sure they are pacing budget properly, make sure the data between two platforms is staying roughly in sync, and manually clicking around their own web sites and ads, emails, call tracking, and more to make sure things are working. In the words of the great Susan powder, “Stop the insanity.” Having founded what today is Adobe Launch, a technology that lifted us out of the Stone Age of data collection and tagging, it’s so obvious that eletype is on the same trajectory to becoming one of the most used and totally essential pieces of digital marketing technology there is.
Matthew Ledom