Garry Tan

doola Business-in-a-Box™ for E-Commerce - Your E-Commerce back office. Simplified.

The ultimate Business-in-a-Box™ solution for E-Commerce entrepreneurs. We handle all the unsexy yet critical back-office tasks, from entity formation and bookkeeping to business analytics and tax filings, so you can focus on growing your dream business.

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Arjun Mahadevan

The front end of E-Commerce is Shopify and Amazon. The back-end has been fragmented and missing… until now.


Today is one of the most important days in doola's history.


We're launching doola Business-in-a-Box™ for E-Commerce - the first solution that brings the entire back-end of E-Commerce into one place.


E-Commerce Do'ers, you know the struggle:

  • Entity formation, compliance, and multi-state tax rules

  • Bookkeeping and financials that ensure you don't overpay the IRS

  • Business analytics to understand profitability across all your channels

For too long, you've been forced to stitch together a back-end solution from fragmented services, thinking that's just the way it had to be.


We built the solution E-Commerce founders deserve.


With doola, you get:

  • LLC formation and business banking set up the right way from day one

  • Bookkeeping and tax filings are handled (by humans) so you don't leave money on the table

  • Initial sales tax registration and reseller certificate? We got you covered.

  • Business analytics integrated to track profits across Shopify, Amazon, and beyond

Why this matters:

  • E-Commerce is exploding—online sales will surpass $6 trillion globally in 2025

  • Founders don't want five different vendors to manage their back-end

  • You should be focused on selling and scaling—not juggling compliance tasks

The best part? No U.S. Social Security Number is required. We've already helped 10,000+ entrepreneurs from 175+ countries turn their E-Commerce dreams into reality and scale to 7 figures and beyond.


Everything you need is now in one place, built specifically for E-Commerce. All the unsexy yet critical and required things you need to do—doola takes care of them for you.


Stop managing back-end tasks manually. Focus on what you do best while we handle the rest.


Let's doola this ⚡️

Tirthak Patel

Perfect solution for E-commerce businesses. Not just analytics but you get all services starting from business formation to taxes under single roof! ⭐️

Arjun Mahadevan

@tirthak_patel Lets doolaaaaaa it

Felix Gerlach

Huge milestone for doola—bringing the fragmented back-end of E-Commerce into a single, streamlined solution is a massive step forward. Business-in-a-Box feels like the missing puzzle piece for sellers ready to scale.

Arjun Mahadevan

@felixgerlach exactly what we're going after Felix

Jonas Urbonas

Doola’s approach simplifies e-commerce for founders by consolidating all back-end operations into one platform—no more dealing with multiple vendors! How do you think doola will streamline the daily workflow for e-commerce founders, and which part of the process do you think will save them the most time and effort?

Arjun Mahadevan

@jonurbonas Exactly, the biggest time-saver is how we unify all those back-end tasks—formation, taxes, analytics—into one seamless workflow. No more juggling multiple vendors, so founders can stay focused on growth. ⚡️

Ken Savage

Congrats on the launch@arjunmahadevan 🙌🏻

Can you talk about how doola’s dedicated bookkeeper service adapts to my company’s financial needs as a growing startup?

I’ve been doing it all myself but it’s hard to trust somebody else to take over the books.


Arjun Mahadevan

@kensavage Thanks, Ken. Our bookkeeping adapts to each stage of growth—whether you're adding new sales channels or expanding into more states. It’s all about giving you peace of mind, so you can focus on scaling while we handle the books. ⚡️

Charvi Bothra

Loved the UI/UX

Arjun Mahadevan

@charvibothra Appreciate it ⚡️