DjaoDjin — Bootstrap a subscription business today

@blendahtom waking up on Pacific Time. I am here now. Shoot!

@seabasscapoeira Tell us about the product and why you thought there was a need for it!

@blendahtom So in 2011 I started this company to do Electronic Design in the cloud. Monetization was done through subscriptions. 2 months in, MVP was built and we started to implement frictionless registration, then discounts, etc. all in the name of customer acquisition. 3 months in, the whole dev team was focused on the *-as-a-Service part instead of the Software-* part. Talking about our experience to other developers, it turned out to be a very common problem. We were also talking to boutique entrepreneurs with no coding skills and they were like: Shopify is great, Wix is great, Stripe is great, but none by itself helps me bootstrap my subscription-based marketplace. SaaS is not e-commerce. The business logic requires code. Contractors are difficult to find and then after 2 months building a MVP they get bugged down into the accounting code... That's when we decided to split djaodjin-saas (available on GitHub) out of our code base and productize it on its own as a registration/subscription http firewall. In a way, it is a little bit like LaunchRock with pricing plans, accepting actual payments and slowly being able to build the product logic behind it.