Why Authors Struggle with Book Marketing While it’s amazing that we can do so much on our own with the tools for indie publishing now, that also means that authors are often tapped out from writing, editing, formatting, and all that by the time they get to the marketing point. Social media is also dynamic (as in always changing), so it’s hard to keep up and can be very frustrating to know what works right NOW. Chris’ tip: Find the one place in the marketing world where the light bulb goes off and you really click with something. Quit hating that! Find a way to like it. These problems are universal. Get into Facebook groups and forums so that you can talk to other authors to hear what’s working for them and what they’re struggling with. You need some camaraderie. Don’t Be EVERYWHERE Fear of missing out (FOMO) plays a big role because there are so many posts from authors talking about different platforms and how you need to be everywhere. With a new platform every week, this can totally overwhelm and freeze authors. Find the platforms that work for you and where you can SELL BOOKS. Try something and get good at it. You don’t have to be on every platform 100 times a day. What works for someone else may not work for you. And not ALL advice is good advice! So be discerning and maybe be a little wary of all the advice, especially if it sounds too good to be true or too easy. What’s the ONE Place You Should Be? Chris recommends Facebook as the one place to be if you pick only one. The data tells us this is the place to be, with over 80% of online adults using it globally. You can’t just sell your books 100% of the time on ANY platform, so you need a strategy that allows you to engage and sell in the same place. You need to engage AND you need to sell. Facebook really allows you to do that in a place where so much of the adult world is there. (Plus, Facebook ads are a really cheap and great way to advertise if you can lock it down.) Read more: http://www.createifwriting.com/089