Charge
p/charge-3
Sell your photo and video content (AI-powered matchmaking)
Alexandru Muresan
Charge — AI-powered content matchmaking marketplace
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A content marketplace where content creators can sell the photos and videos they are already creating for social media to brands that are looking for authentic user generated content (UGC). Our AI catalogues the content and matches it to brands that want it.
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Alexandru Muresan
I've been a content creator for over 12 years. Since the early days of Instagram and then finally found some traction on TikTok in 2020 (75k). And this whole time finding a way to make money as a content creator was tough. A lot of cold DMs, or joining agencies that don't really have time for you. This makes me want to continue creating. I do what I do, and Charge connects me to brands that want to buy my content. The app looks nice. It reminds me of a blend of Pinterest and Instagram. Very positive. No hate, all curated, supportive creators only.
Shushant Lakhyani
I like this one. I'll surely try it out. How are you planning to get more brands of different niches here?
Alexandru Muresan
@shushant_lakhyani Thanks! Once you're done with the application let me know i'll push you through the waitlist to check out the app. We're actually keeping it really focus on our niche at first to create liquidity in the market on both sides, but we've partnered with ad agencies that have more clients to onboard at once.
Esus 🛡️
🧐 Good find
Sweet launch! @zencheetah, are you the maker or a hunter for this? (PH has you listed as maker, but the last part of your launch comment made me second guess, haha. I love this concept b/c it takes payment from pre-UGC to post UGC, at least from my understanding. More of a licensing model, digging it! (I have a few months experience into knowing how hard the creator space is..haha.) Since you asked for some feedback on launch, few thoughts on the landing: - "we have created a 10,000-person committee." <-- This last line, I wasn't quite sure what this committee was? - I'm not a designer, but would standardise image/text heights on the cards below "Imagine an app where the top content creators post quality content, support each other and sell their content to the right brands. " - I see some text that signifies some blockchain involvement, but I don't know what it means as a user landing on the page, unsure if this is only for people in the crypto/blockchain space, but just wanted to offer a point of view from outside of that. (E.g. "DAO governance to ensure our vision is always creator-first.", "Airdrop We will airdrop $charge based on how much you've contributed to the World.' Really really love the concept! Just wanted to give a few thoughts as I looked through as a first time user <3
Alexandru Muresan
@esus wow, first of all thanks for being so thoughtful and taking the time to write up feedback. I'm the maker. But I guess I'm also the hunter? A i doing it right? lol So we're actually not a licensing model, the content gets sold with full commercial rights. Makes it so much easier for everyone. I'll look into the design part. We're actually getting ready to launch a new site soon so the things you caught are all super relevant thanks. Try out the app. Once you're through the signup process let me know and I'll push you through the waitlist =)
Philipp Shay
Nice project! My 1st project is an influencer marketing platform and we thought a lot about UGC). It's a hot niche, and I believe it's the most promising niche in the IM. You are in the right part of market. Best of luck, and wish to be the first today! Im also curious about your business model and how you are attracting creators to your platform. Additionally, Id be pleased to connect on Twitter and discuss potential collabs because we have a lot of data about influencers.
Alexandru Muresan
@kinzarra of course! Hit me up on twitter or insta @zencheetah. I'd love to chat. Thanks for the feedback too. Business model is a marketplace service fee model. And we've had the most success partnering with events and communities, so we onboard more at once.
Daniel Feles
I love the unique value proposition, interface and branding! It is a very competitive market with many players, but I feel like it is a space which needs new faces with content creators in their mind. I wish you the best of luck, and congrats on the product, even though I'm not in the target audience, I'm happy to give it a try! Daniel
Alexandru Muresan
@dfeles Thanks Daniel! It's definitely a work of love. I've been a creative and creator that had to quit because it's hard to monetize creation in the current world and we aim to change that. Once you get through the waitlist lmk and I'll push you to main app to hear your thoughts. I appreciate you taking the time.
Andrew Murray
How will this get brands involved? Where is the audience going to come from?
Alexandru Muresan
@andrew_murray hey Andrew, thanks for the question. We've been onboarding brands through partnerships with ad agencies. They're all having trouble finding authentic content for their brands easily. Rn they have to go through an agency, who reaches out to an influencer, who negotiates a contract, gets the merch, creates the content and delivers. With us, our AI indexes and matches the content and you buy in instantly. On the creator side, to grow our audience we've partnered with events and festivals so we shoot and onboard hundreds/thousands at once.
Scott D. Meyer
Amazing product. It's been fun watching you build and develop through Founder University. Excited to see you push forward!
Alexandru Muresan
@mrscottmeyer Thanks Scott I appreciate you. Founder U has been a fun journey connecting with everyone.
Maria Loleyt
Hey! Congratulations on your launch! Super interesting to try this out!
Alexandru Muresan
@maria_loleyt thanks! let me know once you've gotten through the application process and I'll push you through to test the whole app.
Carmen Luca
When is this going to be available? Is it going to be available to everyone, or is a vetting process?
Alexandru Muresan
@carmen_luca Hi thanks for the question! The app is live and as of yesterday we pushed an update to allow people to post. We select the users, but for ProductHunters we're letting you in to get a sneak peek, so once you've downloaded let me know and I'll add you.
ATA_Hannibal
This is a very powerful AI that I just found out The fact that it categorizes brands is very clean and extremely excellent
Alexandru Muresan
@usefpoor Thanks! Yea we want to leverage AI for useful things that are huge time savers and beneficial for our users. This is one of them. Matching them to brands is the other.
ATA_Hannibal
@zencheetah It's great and this is art Matching it with brands? This is a great and advanced track Continue :)
Alexandru Muresan
@usefpoor thanks! My cofounder had a matchmaking tech startup so it made sense.
ATA_Hannibal
Please, and this is the reason why your work has become a masterpiece, keep going ;)
Carmen Luca
Such an innovative idea!! Are you going to focus on specific niches?
Alexandru Muresan
@carmen_luca hi thanks! We're starting with food & bev and specifically event centered food and bev first to build liquidity on both sides of the marketplace, but we also have a few case studies for fashion, wellness and travel, so that's next.
CEL
I think it is a great idea!! How do you get content? Do you match certain size brands?
ELENA L
Can't wait to see when will be available to test it!!
Alexandru Muresan
@elena_lu download and sign up now, it's already available. Basic features, but more coming every week.
Petru Luca
this is an awesome idea. How can I try it?
Alexandru Muresan
@petru_luca thanks! You can download and sing up for waitlist and I can push you through so you see all the features.
Ghost Kitty
Comment Deleted
Alexandru Muresan
@olenabomko thanks for always supporting!
KIX DREAM
Matchmaking in HEAVEN! Such a neat idea! So many creators/artists do not get paid!