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p/cenarioUnderstanding data is hard. We make it simple.
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Dan Siepen

Free Ads Spend Calculator - Be more confident in making sure you get that ROI

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Hey Product Hunt :)
My business partner & I created this free ads calculator tool for the community :)
We built this for our own internal use & was a much rougher version of this, however we then realised other people would find this useful too :)

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Dan Siepen
Maker
Hey everyone :) @veebuv and I built this simple to use and Free Ads Calculator tool to help you make better decisions around marketing spend and ROI. Our mission at Cenario is to make numbers simple to understand and help businesses succeed by knowing their numbers with confidence. We often see many people be turned off by paid advertising or investing in a channel to experiment with growth, but often make this conclusion when they haven't actually worked out the KPI's for growth. We built this free calculator original for internal use and as mentioned above in the description it was very much a rough 2 hour job, but with a few more extra hours, we quickly created this because we knew it would be of value to many other people in the community. Do you know your numbers and KPI's for growth? What's your ideal CPA? Check it out in the calculator! You can measure your: 👉ARPU 👉Churn Rate 👉Months To Pay Off CAC 👉CAC:LTV Ratio 👉% Of Those Reached Sign Up 👉What Is Your/Your VAs Hourly Rate 👉Payment Conversion 👉CPC 👉CPM In order to find out your goals: 🏆Your Lifetime Value 🏆Max you can afford to acquire a customer 🏆Max you can pay to reach 100 on Instagram 🏆Max you can pay to reach 100 on LinkedIn 🏆Max hours spent to reach 100 on LinkedIn 🏆Max Cost for each Sign Up 🏆Max Cost for Each Website Visit 🏆Max cost for 1000 impressions Love to hear everyone's feedback and any questions, please let us know :)
David Fastuca
Great tool lads 👍
Dan Siepen
Maker
@davidfastuca Thanks David! :) - Let me know your thoughts when you have given it a go :) - Any feedback would be great!
Ramesh Kumar
Simple and easy to use. Amazing calculator to view the marketing spent summary.
Vaibhav Namburi
Maker
@ramesh_jain_007 Thanks so much Ramesh! Glad you like it!
Fraz Anjum
Amazing tool solving a real problem
Dan Siepen
Maker
@frazanjum Thanks Fraz for the comment and glad you think it's an amazing tool :) - Not much effort and we can see it would be valuable for a lot of people to play with and test their potential ROI for marketing :)
Thom Nguyen
Wow amazing. The calculation seem realistic to me. Played around with a few settings to reach the sweet spot I was looking for, for a client. I can see this adding great value to my client processes. If this can be evolved to an e-commerce business it would be of even greater use to me.
Dan Siepen
Maker
@thomnguyen Oh awesome man great to see you got great value out of it :) - Oh that's not a bad idea with ecommerce actually. Would have to think more about how this works/which metrics, etc. but this is a cool idea!
Nick Chernih
Thanks for sharing!
Dan Siepen
Maker
@nick_chernih No worries Nick! Let me know how you go after playing with it :)
Kaaba Yahaya
After placing ads, know how effective it has been can be a lot of work. Every marketer would be very much interested I'm ROI. Free Ads Calculator tool comes in handy. Great product.
Dan Siepen
Maker
@kaaba_yahaya 100% - great comment! Thanks Kabaa :)
Vrinda Singh
This is SO handy! Great job guys!
Dan Siepen
Maker
@vrinda_singh2 Thanks Vrinda glad you like it :)
Rory Jeffries
Neat idea!!
Sanjay Parmar
This is awesome Dan.
Dan Siepen
Maker
@sanjay_parmar3 Thanks Sanjay appreciate it :) - Did you give it a go?
Marcus Davenport
It's free! You can't ask for anything more than that. As they continue to build onto this it will be very interesting to watch what else they build!
Dan Siepen
Maker
@marcus_davenport Thanks Marcus for the kind words :) - Yep will be building on it and launching other cool new calculators soon. Keep an eye out :)
Zoe Chew
Awesome tool, Dan! I loveeee the summary and costing features! Easily visualize paid marketing effort in numbers!
Dan Siepen
Maker
@whizzzoe Oh thanks Zoe, you're the best :) - I'm glad you like it! :) - I'm loving your no code projects with notion and airtable! Seriously impressive :)