Brandmark
p/brandmark
The deep learning logo maker
Jack Qiao

Logo Rank — Let an AI critique your logo design

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A neural net that rates your logo design on 3 main factors: uniqueness, legibility, and color/contrast

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Jack Qiao
hey guys you might have seen my other project https://www.producthunt.com/post... this is the same neural net that I use to evaluate icons for use in logos. it rates an icon's suitability for logos based on 3 categories: - uniqueness: the neural net compares the icon to all the icons on thenounproject (a bit more than a million), and lets you know if it looks like a generic icon. - legibility: the neural net scores the input image based on how legible it looks. Very complex, illustrative images receive lower scores. Bold shapes with lots of low-frequency variation receive higher scores. - color and contrast: higher scores for use of color as well as image contrast. This one doesn't rely on a neural net but pixel-wise contrast and saturation. I added today's top products to the random list, skipflag scored the highest!
Stuart Campbell
@jak_9994 thanks. I threw up a Graphic Springs logo and got a 100 on uniqueness (it's one of their new ones and not greatly used, so I say this just as an FYI). We're remaking it before we launch but given the results, may not deviate too much.
Chris Messina
Top Hunter
@jak_9994 I wonder if @peteskomoroch is aware of that!
Marek Pasieczny
Cool! Easy and fast checker from the key factors point of view. Is it going to be more complex? Eg. more factors that can be used to check your logo etc.
Jack Qiao
@marek_pasieczny sure, what factors did you have in mind? Logos are pretty subjective so coming up with objective metrics to judge them by is a bit hard.
Marek Pasieczny
@jak_9994 Factors like accordance to Golden ratio or compatibility with products (items, websites) that it used for.
Jack Qiao
@marek_pasieczny can't think of a way to judge compatibility but golden ratio might be possible. Maybe for 2.0 : ]
Hammad Nasir
My startup's logo overall score is more than Apple's logo overall score. Repairer (my startup) - 80. Apple - 60. HEHE!
Joshua Pinter
@hammadnasir Apple got 60?! That makes no sense. Apple's logo is one of the best in the world. Simple, unique, high contracts, beautiful.
Jack Qiao
@hammadnasir @joshuapinter Basically that's because there are a lot of stock apple icons. You can build a brand from very generic looking symbols too - eg. the red cross
Ghost Kitty
Comment Deleted
Bill Loundy
our logo is totally black & white, but we got a score of "19" on color? how's that? https://reallyread.it/
Jack Qiao
@wloundy the color score is actually a combination of color and contrast. I should probably make that more explicit
Alexandre Vallières-Lagacé
Uniqueness: 99 Legibility: 86 Color/Contrast: 100 Overall: 95 Pretty proud for a non-designer :P http://cl.ly/mBVq
Samar Mustafa
Teamstack.co got 62% Overall.. need to rework on the logo perphaps. Legibility: 86 Color: 100 Overall : 62
Sourav Ray
I think it's logo for my next project doing pretty good (considering my poor designing literacy)
Lorenzo Carver
Wow! This tool is awesome in many ways. The most impressive thing to me personally is that Logo Rank delivers on the promise made on their landing page. Great job!
Zach R
https://cl.ly/3I0i471R3I1Z - The pickle gets a 99. lol
Jack Qiao
@bluetidepro pickle rick! but actually photos could throw it off since it's trained on icons.
Vincent Soo
I think the size matter if I upload a rectangle size it will crop and fail to show the uniqueness number, would be great if you could state there the ideal size to upload. Overall a very great product, enjoy it much!
Miguel H Gonzalez

While not definitive, measurement and assessment of a design artifact can be supplemented by an impartial algorithm. The score can help with a subjective, human decision.

Pros:

Provides an impartial way to assess a graphic design project

Cons:

Human, subjective judgement is impossible to duplicate with an algorithm

Ankit Dubey
I am not well acquainted with design or logo. Few days back i did tried making icons/logo stuff on different services, my experience with most of them were bad either templates sucked or logo making experience was in disarray or clues to what i was doing was good or bad were missing. I gave this a shot. Logo rank/ brandmark ...feels awesome. Logo making experience was smooth, didn't feel confused. Happy to use. Awesome work guys.
Chad Whitaker
Still going strong 😎
Leandro
Cool concept, well executed. Got a bit carried away checking out various logos!
Dhaval Chauhan
Let's see who is hotter :p
Lance Cameron
http://prntscr.com/gd0928 I got 99 percent - cool tool!
Jose Garay
This was the AI threat Elon talked about 😱😂 great work!
Product Pearson
It seems to currently only work for square logos. Any support for landscape logos?
Jack Qiao
@theashtube the nounproject icons I compare against are mostly square, but it should work if you pad the top and bottom
Jason Bell
I didn't expect to be so impressed when I came across this. Excellent implementation.