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Matthieu Rouif

Instant Shadows by PhotoRoom #GenAI - Generate realistic and professional shadows with Gen AI

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Managing shadows in photography is no longer a struggle, thanks to Instant Shadows. This feature effortlessly generates realistic shadows for products and people, creating a sense of realism and professionalism.

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Matthieu Rouif
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We are very excited about this new feature on PhotoRoom, Instant Shadows by PhotoRoom. We developed it with the help of professional photographers. Instant Shadows is an amazing new tool designed for sellers to create professional, simple, and on-brand photos for their products. Current generative AI tools like Midjourney and Dalle produce busy, crowded results, making it difficult to achieve exact color control. Even PhotoRoom instant backgrounds don't give enough control over the exact color. PhotoRoom listened to users and introduced content-aware Gen AI "Instant Shadows" that create beautiful, instant shadows without a photo studio or 3D tool. These shadows adapt to the 3D volume of the object, are content aware, and understand light direction. Not only do the shadows look great, but they also adapt to the light direction of the subject. Instant Shadows is available on PhotoRoom iOS, Android, and web, allowing users to experience the magic of this feature across all platforms. This is only v0 of Instant Shadows, we are already working on next version and would love to hear your feedback