Bendi Beta — The future of sustainable shopping starts here

Hey Product Hunt! I'm part of the team at Bendi and we are very happy to share our beta launch with you all! A lot of people say they care about "being sustainable", but many don't know how to act on these values. Why isn't (generally speaking) sustainability information part of a product description, next to an item's size or price? Is it because people don't understand? Because sustainability is too nuanced, and averages and comparisons across products miss this nuance? Or simply because of the data? How do we do this without greenwashing? For the past few months I've been working with a multidisciplinary team of data scientists, software engineers, product designers and user researchers to try and unpick some of this - see our new website: https://www.bendi.wtf/. We’ve just launched our beta product 🚀 http://bit.ly/3rjaAU0 - a chrome extension showing product-level sustainability information 🚀 We hope this proof of concept product can act as a conversation starter as we try and answer some of the questions above. Our ultimate goal is to try and (if not) close (then narrow) a consumer's values/actions gap. As Bendi is ultimately about transparency, we are publishing our product roadmap. Bendi's co-founder @mandeep_soor1 has written an amazing and personal reflection on the reasons for this here: http://bit.ly/3rvBZ5h. Do take a read if you have a few minutes🙏

I tried out the extension and it's really neat, thank you. Shopping sustainably is really important to me and I look forward to having it available on more of my favourite websites.