Avoma Sales Playbook - Actionable tips, tools and process for those in SaaS sales

Hi, I'm Yaag, the Director of Content Marketing at Avoma. You are going to find this sales playbook highly actionable because the insights we have put together in this playbook is a result of our first-hand sales experience and not a bunch of second-hand theoretical assumptions. Unlike most other sales playbooks, this one isn't just focused on leaders, but also on sales managers, AEs, and SDRs. We have leveraged our own platform—Avoma's AI-powered conversation intelligence capabilities—to analyze thousands of sales interactions between sales practitioners and customers to distill down the best practices, actionable tips, and useful tools that will help you run your sales operations. It's also one of the very few content that is designed specifically for everyone in your sales team—it will hit a chord with the VP of Sales the same way it will resonate to sales managers, account executives, or newbie sales development reps. Use this playbook to build a strong sales culture, crush your quotas, and delight your customers. It's the only way to be ahead of the game and be an expert sales professional in the fast-changing modern SaaS world. Hope you find it helpful.

As someone that have been a heavy user of Avoma, I can vouch this is going to be an amazing tool for any sales team. These guys at Avoma get it. Congrats!!

Hi, I'm Manish and I am part of the team that has made this playbook possible. What you're seeing in this launch is an early version of a sales playbook that is going to get meatier as we add new research data and insights into it. We started building out this playbook for our internal use when we sat down to devise our go-to-market strategy. Therefore, the insights and stories incorporated in this playbook aren't sourced from some business books or anecdotal evidence that we read about. Instead—as a product-led brand that also believes in the role of sales-driven growth—we have build this playbook from our first-hand experience...from the varied GTM efforts that we launched, that helped us understand the nuances in sales operations, customer behavior, negotiation tactics, coaching reps, and hiring new recruits. Of course, we also include interesting trends that play out in the ever-changing sales landscape in the modern SaaS world so that you can derive from the contemporary industry patterns.

Amazing content! thanks for creating this. I just checked the How to build an effective LinkedIn content strategy for SDRs - part. Love the way you have not jsut given gyan but have also added screenshot and examples.

This product is a gem for all those founders in SaaS who have a tech background. Congratulations on the launch!

I think this sales playbook is different from others because it provides insights that are based on first-hand sales experience. The tips included in this content are designed to help sales teams of all sizes operate more effectively. Avoma's AI-powered conversation intelligence capabilities were used to analyze thousands of sales interactions in order to create this highly actionable playbook. By following the advice in this playbook, sales professionals will be able to improve their performance and better serve their customers. Great work.

Amazing product. Congratulations on the launch!

Looks real useful!

I was following Yaag for a long time and know how many efforts he puts into creating a content. This is a brilliant and super valuable collection for everybody in sales who wants not only get hands-on sales tips but also improve the processes. Can easily replace lots of training programs.

Interesting!

Hi, I'm suraj, part of the Product team at Avoma. We all know that the strong revenue focus for SaaS companies helps build a strong foundation of the business also resulting in greater valuation and attracting talented folks. We all keep seeing many competitive companies in the same space and with initial funding, many of them build great products. What sets apart is the focus on revenue and continued growth of customers and that customer feedback funneling the next phase of the growth. The above sales playbook is a work of practical knowledge and iterations done by our founding, sales, and marketing teams over the period of years. We are really looking forward for you to make the most of them, give us feedback on what you feel and how can we make it better. We are only as good as the impact we create on the SaaS and overall startup community.

Congrats on the launch, Yaag! Amazing resource for sales managers and execs. Instant upvote

Wow, it looks like a lot of work has gone into it!

I'm Steven, part of the marketing team at Avoma. This playbook is the real deal. We use these techniques at Avoma every day, and we have also validated them through our work with hundreds of our customers. I'm really proud of what the team has put together here. And I think it can help anybody who is involved in modern selling.

What an amazing tool! Good job team!

Congrats on the launch! Great to meet you in invincible PHs :)