From Pay-As-You-Go to Clarity: Why We Changed Our Pricing Model
At first, I launched my product with a simple pay-per-use model.
No subscriptions. No fixed costs. No limits.
Just pay for what you use.
I thought this would:
Help small teams avoid heavy upfront costs.
Scale easily for larger businesses.
But things didn’t go as planned.
When I ran Facebook ads to introduce the product, many users got confused.
Some asked: “What are points or credits?”
A few even thought it was a trading platform.
After research, I realized the issue:
✅ People prefer clarity and predictability over flexibility.
✅ They want to know exactly how much they’ll pay—without guessing future usage.
The lesson:
Small businesses value clear pricing more than complex fairness.
The best approach is offering custom plans that are easy to understand and calculate.
A great resource that helped me rethink pricing:
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