Attio - Customizable, collaborative CRM for startups

Hi everyone! I'm Nick, the co-founder and CEO of Attio, a CRM that combines the power of an advanced data architecture with the magical user experiences of no-code software. Attio's mission is to build a CRM that is not only beautiful and intuitive but also powerful enough for businesses to iterate on their go-to-market motion and then scale. The idea is that you can mold it any way you want for any business use case or workflow on the fly. CRMs are huge products, so we've spent the last three years focused on a set of powerful initial features that we think work really well for fast-moving startups: ✅ Email and calendar sync to build out your CRM within minutes of sign-up ✅ Powerful communication intelligence and data enrichment give you insight into all your team's relationships ✅ A flexible data architecture that can accommodate a huge array of GTM motions and use cases ✅ A super-fast and modern UI, backed by powerful keyboard shortcuts ✅ A super-flexible real-time reporting engine ✅ A Chrome extension that allows you to access your CRM from any webpage, with contextual support for LinkedIn and Twitter We're also offering a generous free plan, perfect for teams just getting started. It’s been a long journey! We’re excited to keep growing and shipping for many years to come. We're now officially out of beta and generally available, and we can't wait to hear your thoughts. I’m also here to answer any questions you might have :) Drop us a comment below!

Just upvoted! The communication intelligence cells are interesting. Have you thought about integrating recommendations? For example, something along the lines of the system telling you "hey you should probably reach out to this lead today since ..."

This is huge! Been using Attio for couple years now and we had to for a while go back to Hubspot due to their better integration with WhatsApp and I hated my life during that. So glad we are now back on Attio after a pivot took us away from WhatsApp 🙌 Congrats on the launch team!

hot damn, Attio CRM has more magic in it than Hogwarts Legacy and much better real-time multiplayer support too. Who needs a Marauder's Map when you have a next level search functionality built in the system. This product should be called a Dementor because it took my breath away.

congratulations! I just created an account and will give it a try. mainly I am looking for the following: 1. categorisation of accounts (custom tags, phases etc) 2. email to multiple contacts at once 3. insights/open rates can you let me know which ones are included?

So, I went down the rabbit hole exploring the right CRM for my business. I am a consultant who has never needed a CRM as most of my business is word of mouth, but I recently launched my Community Leadership Core accelerator and needed something to track the sales pipeline. When I started doing the CRM research I was so disappointed. Most CRMs either sucked, were incredibly expensive, or were way too complicated to use. Nothing really served my use case very well and every one felt like I was trying to wedge a round block into a square hole. Then I discovered Attio. Attio changed the game for a few reasons. 1) The pipeline structure is incredibly flexible. While I started with my Community Leadership Core sales pipeline, I also set up pipelines for consulting applications and I am setting up pipelines for managing content, projects, and more. 2) The data enrichment is amazing. This is especially useful for me when I can see estimated ARR and size of the team, which are useful data points in qualifying leads. 3) It is really simple to use. Unlike other CRMs that look like they were built in the mid-nineties, Attio is simple, modern, and easy to use. 4) Email is great. I can easily create email templates in Attio, asttach files, and follow up easily with clients. 5) Support is awesome. Cassandra is a machine when it comes to responsive support...she is awesome...and when I have submitted product ideas and feedback, their Product team responds, which is neat. All in all, I love it. I have never written a Product Hunt before, so this shows how much I love Attio. Well worth a look!

Hi Producthunt! My name is Alex and I'm the co-founder and CTO here at Attio. We're so excited to share Attio with you all today after our public beta. We've taken our time to make sure that Attio is built on strong foundations that can scale with your business whilst still delivering a best in class user experience. We're launching today but we still have so much left to build. We would love to hear your thoughts and feedback as we work on creating the future of CRM! I'd love to hear about your current CRM setups and to answer any questions you may have about our product, technology or roadmap!

Congrats team! I love how flexible Attio is + the realtime data makes it truly magical 🚀 What's next on the roadmap?

I like that this product follows the zero-coding concept. And yet it is possible to create such extensive workflows. Looks like the next level of CRM to me. CRM 2.0. Congratulations!

Salutations ! Kudos on getting Attio on Product Hunt! It looks fantastic! I'm going to see how this product works. What do you think sets it apart from other similar products?

I'm going to give this a go. I've been looking for a simple CRM that is easy to use. Hope this is the one.

Been an Attio user since before they rebranded into Attio, good to see you guys on Product Hunt & thereby widening the community. Basically I think of Attio as our collective team brains, but with structured data. Not always easy to agree with coworkers on how to best structure the data but honestly the email integration & chrome extensions go a long way in automating time-consuming data collection efforts. The tasks feature is super intuitive (just write it down in plain english) is my own personal to-do. Whenever you have a question or a bug, the team is always super responsive. And they always welcome product development ideas only wish they kept shipping faster! Anyhow, @nicolassharp & Attio team, keep up the good work!

I have been using the product since 2 years now. Thanks @nicolassharp for the Beta invite. I’m running a VC Fund in Africa and Attio is perfect to keep track LPs, Deals and invesments. Highly recommend

Having used various CRMs (Zendesk, SF, in-house) in B2B roles Attio’s onboarding, UI and workflow is just better. Sales on the go has never been easier with great mobile access and prompts to boost productivity. 📈🧑‍💻

So happy to see years of design, development and polish come together! Excited to get to crafting what's next... 🚀

Been following you guys for a while, looks amazing. Heading over to try it out. Do you guys have (or plan to have soon) security certifications? SOC/ISO?

Interesting product! Crunched through your website a little bit and haven't seen any native integrations with sales engagement platforms and VOIP tools. A must have for sales teams as we do not want to log those activities manually. Is that on the radar? Cheers!

Sooo sharp and clean! It's about time somebody made a sleek it-just-works alternative to Salesforce and all the clunky incumbents. Congrats on the launch, thank James Mulholland for drawing my attention to Attio!

Attio has been completely game-changing for us at Dopt. We moved our customer development and fundraising processes out of Airtable very early on and it has saved us so much time. It's also scaled super elegantly as we've grown. I could not recommend Attio more strongly!

Hey there! Just wanted to share that we're absolutely loving Attio as our CRM solution. It's been a game-changer for our startup, and while we're currently using the free version, we're definitely looking forward to upgrading soon.