🔥 Pricing Page Roast: Drop your link, get honest feedback 🔥

@matt_majewski THANKS FOR SHARING YOUR PRICING PAGE!!! ❤️

Admittedly, I cheated a bit and ran your website through our app. 😇

So, kudos to you on having a simple pricing strategy. Looks like having transparent pricing that isn't overly complicated will already help you win against your competitors, like OnRamp and Appcues.

I'm curious - are most of your customers Enterprise customers? Is that why you highlight that pricing tier?

I think one of my strongest critiques would be your wall of check marks. I love a comparison table, but I don't see a huge differentiation between all of the tiers.

Have you considered giving access to workflows to all tiers but limiting the users to save only 1 or 2 of them for the Scale customers?

Do you have any areas you want me and my team to concentrate feedback on?

@matt_majewski  Thanks for sharing! Hear are some of my thoughts:

Things I really like as a buyer:

• First thing I see are you G2 awards = immediate social proof.

• Feature map is clear

Things I think could be better for the buyer:

• I have to dive into the FAQs to see which package is meant for my size business

• If I click on a CTA, I'm not certain what to expect next. Do I get dropped into the product? Must I talk to a rep first?

• What happens if the only additional feature I need in package 1 is SAML...do I really need to pay $600 more for that?

Would love to hear what feedback your customers are giving!

@chrismessina Really solid overall — clear tiers, focused messaging, and a good balance between flexibility and commitment 🙌

@chrismessina Wow! What a great pricing page. 🤩 Here are my thoughts...

• yearly/monthly options are great. i do think having it default to yearly might be a better strategy - i've read that people will more likely stick to the default offering and i assume Puzzle would rather have a more stable ARR.

• i think the FREE offering is great and the break point to charge $25/month if there are more than $5k in expenses feels very fair and reasonable for a small startup trying to get their business off the ground.

• a personal preference of mine is that the font size and color are hard to read. i ran it through an accessibility checker and it passes, so it's purely based on my opinion. i'm also not a fan of dark mode in general... so take this input with a grain of salt.

Thanks for sharing! I love this pricing page. It's worth copying.

@saritta_hines deep breath! you did great! the hardest thing is just putting it out there!

• wow! one time pricing! i never see that anymore. maybe that's something you should make more prominent. i didn't notice until i read it in the FAQ section.

• i'm not sure if you've tested monthly - but perhaps adding a cheaper monthly subscription option would push people to do the 1 time larger purchase.

• which makes me wonder - what if you added Klarna to break down those payments? just a thought.

• i wonder if you should move the 7 day trial under your Professional Sync option. having it under the free is a bit confusing.

• i think pricing is super important - so consider moving the link up into the nav bar at the top.

I hope that helps! Any thoughts on the feedback? 😇

@saritta_hines I was going to comment, but @laura_cruickshanks took just about all of my feedback!

Only other thing I could think of would be adding some social proof. Any customer quotes? Awards? Even number of each package sold. Something that helps build trust with the buyer before they click for purchase!

@thomaskant oh man. First and foremost, kudos for a Pay as a you go model! I love seeing non standard SaaS models. How is it working for y'all?

Okay, a few other things I love:

• clear call out that there are overage prices and clear articulation of what those prices are

• Both CDN and Shield pages are simple, can read in a single thumb scroll

A suggestion or two that might be worth consideration:

• on web, the pricing sits below the fold because you have a redundant CTA (contact us) in your top section.

• do you have more social proof you can share here? build a little more conviction before the user clicks to pushes.

@thomaskant +1 to @michaelthoy 's comment about moving the pricing page higher up.

I disagree with Michael's comment about the separate call out for overages. I think they could go up top with the other items. you could try something like highlighting them with a different color, but having two tables was too much. you already have two plans - the CDN and Shield. I thought it was a 3rd breakout.

I know it doesn't help when you get two opposing views. Let us know how else we can help!

@thomaskant nice and simple, I like the per GB comparison!

@maliks786 let's roll!

A few things I really like:

• Clear articulation of features by package...and I love the coming soon markers. Great way to use the roadmap as a selling point.

• Clear instruction on who each package is for. First thing I want to know when i hit any web page is "is this for me?"
  
  A few things to consider:

• As a software buyer, if I spend more money with you, I would like to get a bigger discount. I don't love how the discount percentage for annual basic vs. pro is the same. Is this a logical perspective? Absolutely not. But buyer in this space are that way :)

• Are there ways to buy more volume of usage entitlements without tripping tiers?

@maliks786 Hey Salman! Thanks for sharing your pricing page.

I do like the simple pricing cards. I think black is an underrated color. Your team made it look good without it look "under designed". I do think you could add a little bit of color for the "limited time" and "most popular" tags up in the corners.

I also wonder if the positioning of the Beta card could be placed some place else. I know it's "free", but it offers Pro features. Should it even belong up there? Maybe you can create a "Beta waitlist" instead so it's not distracting from someone making a purchase. I'm curious about your strategy on having it up there. Do I need to qualify to join the Beta program? Why wouldn't everyone sign up for it if it was free?

Hopefully that was helpful for you! Let us know if you would like more feedback!

@abe_qarm oh wow! your pricing section is so cute! I like how you kept it simple with two options. Basic - which is free for now while you test and iterate...and a Professional version that is coming soon. It's very clear to me that you're looking for users to test our your product to get some feedback.

Oh, there is no way to upload images... hahaha

@victor_ohachor is this the pricing page you're talking about?

@victor_ohachor I'm able to see pricing on the landing page which is great. I like these tiers. I love when I'm able to try basic features for free with no shackles and if I had the need for multiple PDFs a week/month, I'd 100% consider subscribing!

@jimmymac14 let's ride.

A few things I like:

• Optionality for discounts based on longer commitments. Feels simple, but that optionality is critical for buyers.

• A pricing page that fits on a single scroll? Love it. So simple.
  

A few things to consider:

• Is this a charity or a business? Charity? Keep the language around supporting you. If you're providing a service that creates value, then you are supporting your customers, and they will pay you for that...and so your business deserves stronger language conveying that.

• What if everything wasn't unlimited? What if there was a single value metric that people could buy credits into or pay as they go, to give you a bit more growth upside?

@jimmymac14 super simple, and the monthly/annual toggle. Couldn’t be clearer. But is it suffering from not giving data on advantages of using?

@chris_brown29 LFG!

Okay, a few things off the bat I love:

• Clear instruction on who each package is for. First thing I want to know when i hit any web page is "is this for me?"

• I like the additional information about AWS costs. More education for the buyer to make a great decision

Somethings I may change:

• There is a lot of text below the fold. Any way you could make that more concise or visual?

• I feel like your open source offering is a great differentiator / trust builder. Maybe move that up underneath your packages, almost like how others advertise their free offering under their paid subs.

@smith_at_atlas 

i'm a big fan of your gradients! ;)

I do think you could've been more creative with the plan names and match it to a persona. Maybe "fashionista" or "stylist in training".

The page is missing a compelling problem that your app is solving.

Great job putting it out here for the community to see!

@mahfuz_001 I really like how the pricing cards are sized. it's fun that the most popular is in the middle and is longer than the other two options. Although the "priority customer support" and "early access to new features" are redundant in the Advanced plan since you already say that it has everything in the Basic plan. I guess you need to do that to achieve a balanced appearance. I guess my question is: is the Advanced plan (that is differentiated with unlimited generations and custom model requests) worth the $99? Did you intentionally price it much higher so that the Basic tier would look more appealing?