🔥 Pricing Page Roast: Drop your link, get honest feedback 🔥

@matt_majewski THANKS FOR SHARING YOUR PRICING PAGE!!! ❤️

Admittedly, I cheated a bit and ran your website through our app. 😇

So, kudos to you on having a simple pricing strategy. Looks like having transparent pricing that isn't overly complicated will already help you win against your competitors, like OnRamp and Appcues.

I'm curious - are most of your customers Enterprise customers? Is that why you highlight that pricing tier?

I think one of my strongest critiques would be your wall of check marks. I love a comparison table, but I don't see a huge differentiation between all of the tiers.

Have you considered giving access to workflows to all tiers but limiting the users to save only 1 or 2 of them for the Scale customers?

Do you have any areas you want me and my team to concentrate feedback on?

@matt_majewski  Thanks for sharing! Hear are some of my thoughts:

Things I really like as a buyer:

• First thing I see are you G2 awards = immediate social proof.

• Feature map is clear

Things I think could be better for the buyer:

• I have to dive into the FAQs to see which package is meant for my size business

• If I click on a CTA, I'm not certain what to expect next. Do I get dropped into the product? Must I talk to a rep first?

• What happens if the only additional feature I need in package 1 is SAML...do I really need to pay $600 more for that?

Would love to hear what feedback your customers are giving!

@chrismessina Really solid overall — clear tiers, focused messaging, and a good balance between flexibility and commitment 🙌

@chrismessina Wow! What a great pricing page. 🤩 Here are my thoughts...

• yearly/monthly options are great. i do think having it default to yearly might be a better strategy - i've read that people will more likely stick to the default offering and i assume Puzzle would rather have a more stable ARR.

• i think the FREE offering is great and the break point to charge $25/month if there are more than $5k in expenses feels very fair and reasonable for a small startup trying to get their business off the ground.

• a personal preference of mine is that the font size and color are hard to read. i ran it through an accessibility checker and it passes, so it's purely based on my opinion. i'm also not a fan of dark mode in general... so take this input with a grain of salt.

Thanks for sharing! I love this pricing page. It's worth copying.

@saritta_hines deep breath! you did great! the hardest thing is just putting it out there!

• wow! one time pricing! i never see that anymore. maybe that's something you should make more prominent. i didn't notice until i read it in the FAQ section.

• i'm not sure if you've tested monthly - but perhaps adding a cheaper monthly subscription option would push people to do the 1 time larger purchase.

• which makes me wonder - what if you added Klarna to break down those payments? just a thought.

• i wonder if you should move the 7 day trial under your Professional Sync option. having it under the free is a bit confusing.

• i think pricing is super important - so consider moving the link up into the nav bar at the top.

I hope that helps! Any thoughts on the feedback? 😇

@saritta_hines I was going to comment, but @laura_cruickshanks took just about all of my feedback!

Only other thing I could think of would be adding some social proof. Any customer quotes? Awards? Even number of each package sold. Something that helps build trust with the buyer before they click for purchase!

@thomaskant oh man. First and foremost, kudos for a Pay as a you go model! I love seeing non standard SaaS models. How is it working for y'all?

Okay, a few other things I love:

• clear call out that there are overage prices and clear articulation of what those prices are

• Both CDN and Shield pages are simple, can read in a single thumb scroll

A suggestion or two that might be worth consideration:

• on web, the pricing sits below the fold because you have a redundant CTA (contact us) in your top section.

• do you have more social proof you can share here? build a little more conviction before the user clicks to pushes.

@thomaskant +1 to @michaelthoy 's comment about moving the pricing page higher up.

I disagree with Michael's comment about the separate call out for overages. I think they could go up top with the other items. you could try something like highlighting them with a different color, but having two tables was too much. you already have two plans - the CDN and Shield. I thought it was a 3rd breakout.

I know it doesn't help when you get two opposing views. Let us know how else we can help!

@thomaskant nice and simple, I like the per GB comparison!

@jimmymac14 let's ride.

A few things I like:

• Optionality for discounts based on longer commitments. Feels simple, but that optionality is critical for buyers.

• A pricing page that fits on a single scroll? Love it. So simple.
  

A few things to consider:

• Is this a charity or a business? Charity? Keep the language around supporting you. If you're providing a service that creates value, then you are supporting your customers, and they will pay you for that...and so your business deserves stronger language conveying that.

• What if everything wasn't unlimited? What if there was a single value metric that people could buy credits into or pay as they go, to give you a bit more growth upside?

@jimmymac14 super simple, and the monthly/annual toggle. Couldn’t be clearer. But is it suffering from not giving data on advantages of using?

@maliks786 let's roll!

A few things I really like:

• Clear articulation of features by package...and I love the coming soon markers. Great way to use the roadmap as a selling point.

• Clear instruction on who each package is for. First thing I want to know when i hit any web page is "is this for me?"
  
  A few things to consider:

• As a software buyer, if I spend more money with you, I would like to get a bigger discount. I don't love how the discount percentage for annual basic vs. pro is the same. Is this a logical perspective? Absolutely not. But buyer in this space are that way :)

• Are there ways to buy more volume of usage entitlements without tripping tiers?

@maliks786 Hey Salman! Thanks for sharing your pricing page.

I do like the simple pricing cards. I think black is an underrated color. Your team made it look good without it look "under designed". I do think you could add a little bit of color for the "limited time" and "most popular" tags up in the corners.

I also wonder if the positioning of the Beta card could be placed some place else. I know it's "free", but it offers Pro features. Should it even belong up there? Maybe you can create a "Beta waitlist" instead so it's not distracting from someone making a purchase. I'm curious about your strategy on having it up there. Do I need to qualify to join the Beta program? Why wouldn't everyone sign up for it if it was free?

Hopefully that was helpful for you! Let us know if you would like more feedback!

@abe_qarm oh wow! your pricing section is so cute! I like how you kept it simple with two options. Basic - which is free for now while you test and iterate...and a Professional version that is coming soon. It's very clear to me that you're looking for users to test our your product to get some feedback.

Oh, there is no way to upload images... hahaha

@victor_ohachor is this the pricing page you're talking about?

@victor_ohachor I'm able to see pricing on the landing page which is great. I like these tiers. I love when I'm able to try basic features for free with no shackles and if I had the need for multiple PDFs a week/month, I'd 100% consider subscribing!

@chris_brown29 LFG!

Okay, a few things off the bat I love:

• Clear instruction on who each package is for. First thing I want to know when i hit any web page is "is this for me?"

• I like the additional information about AWS costs. More education for the buyer to make a great decision

Somethings I may change:

• There is a lot of text below the fold. Any way you could make that more concise or visual?

• I feel like your open source offering is a great differentiator / trust builder. Maybe move that up underneath your packages, almost like how others advertise their free offering under their paid subs.

@smith_at_atlas 

i'm a big fan of your gradients! ;)

I do think you could've been more creative with the plan names and match it to a persona. Maybe "fashionista" or "stylist in training".

The page is missing a compelling problem that your app is solving.

Great job putting it out here for the community to see!

@mahfuz_001 I really like how the pricing cards are sized. it's fun that the most popular is in the middle and is longer than the other two options. Although the "priority customer support" and "early access to new features" are redundant in the Advanced plan since you already say that it has everything in the Basic plan. I guess you need to do that to achieve a balanced appearance. I guess my question is: is the Advanced plan (that is differentiated with unlimited generations and custom model requests) worth the $99? Did you intentionally price it much higher so that the Basic tier would look more appealing?

@rishiuttamhk hey there!

okay... i think your pricing page - in terms of packaging, is pretty great. it's simple. i understand easily which bucket i should go in.

the first thing that drove me absolutely insane...is ... WHY IS "Get sending quickly" CROOKED? I had to screenshot it and pull it into Figma to make sure it wasn't an optical illusion. The Billed Yearly 20% also looks crooked to me.

You've got a lot of redundant text. Consider moving " 30-day no question asked refund" below your "try free for a week" header.

Now that I think about it... why am I limited to 30 days no questions asked? Can't I cancel anytime? Am I locked into a year long even if I sign up for the monthly plan?

I really like the comparison table at the bottom. I would match the order in the section title with the order of the companies within the table. Meaning: SinoSend vs DropBox vs WeTransfer in the header -> it should be that same order down below in the columns. (the SinoSend in yellow is crooked here too)

Let me know if you would like more feedback!

@alexander_winter i can't really roast your pricing page that much — the pricing plans are pretty solid!

I really like your FAQs below. I think the thing I don't like is that your credits don't rollover. I paid for them, why can't I keep them? That's my biggest critique for your page.

I also wonder if you could offer a way for me to purchase more credits? What if I like being in the middle tier, but I happened to need more credits. How much are those credits when converted to cash?

Let me know what you think and if you'd like more feedback!!!

@anubhav_singh20 Hi there, do you have a screenshot? It's asking me to sign in to see the pricing page.

@wardlavrijsen Hi! I found a typo. At the top, you list that the Business plan has 100 leads/month. But in the table below it's 80 leads/month.

I want to congratulate you on not limiting your users. One of the best ways to create sticky products is to get everyone on the platform.

My only critique is name of your second plan — "Serious Business plan". I giggled when I first read it, but I also don't take your pricing page as seriously anymore. It's just my opinion. We all love creativity, but sometimes standard names are just as effective (for example: Basic, Pro, and Enterprise). There's not much humor on the rest of your site, so this small joke is unexpected.

Are there any other things you'd like feedback on?

@laura_cruickshanks oh no you forgot me! ;)

@arnaud_grunwald hey! sorry for the delay.

so, i'm a bit overwhelmed by the options you have. if you get rid of the tabs, you basically have 5 different plans. 2 for pre-hire, 2 for post-hire, and 1 that covers everything. In addition to all of that, you have a professional services option.

might i suggest reducing down to 3 plans? you've done the hard work on creating your segments — pre-hire, post-hire, and the total package. if you simplify, you won't have a complicated view of tabbing back and forth between the 3 options.

I also don't know what "replace 2+ products with (package name)" means. what am i replacing? is this a customization thing?

I think you've put a lot of great thought into your pricing plan. Luckily, taking away is a lot easier than adding new stuff in.

I hope this helps you! Let me know if there's something specific you'd like me to comment on!

@joe_circkit 

Woo Hah! Joe!

First, I absolutely love that you're making fashion more sustainable. Great cause!

For your plans, I like that you don't limit by users. I think that's a great move. And, I like how you call it out at the top and that you prioritize value and you are usage based and built for companies to scale.

However, I don't know what types of usage you're actually going to measure and charge me for. It's not listed anywhere in the pricing table.

I also don't know how much any of your plans are. I really dislike having to enter my email to "get started".

The pricing table font is a bit small and the bulleted lists could use some more spacing so that it's a little easier to read. Right now it's really tight and hard for me to skim through.

I noticed that you have a "free bespoke compliance report" - you could highlight that on your pricing page. When I'm interested in pricing and plans, anything Free will catch my eye.

I hope that helps. Let me know what you think!

@neel_balar Hi Neel!

I really like the animated numbers when I flip from yearly to monthly. I flipped that back and forth a few times. It was oddly satisfying and not annoying at all.

OO... I was confused why your features showed yearly and monthly usage limits. Especially since you're still showing monthly charges at the top. It's easier to see benefits if the denominator is the same. But when I scanned the FAQs below, I understood why. You don't allow rollover for monthly plans, but a workaround is to sign up for the annual plan so you don't have to worry about monthly limits.

I'm personally not a fan of preventing rollovers. It really sucks as a customer to not get what I paid for, but I understand the necessity for businesses.

I'm curious though, if I needed to purchase extra add-on minutes, how much would that be? If I have a higher plan, would the purchase of additional minutes cost less?

I hope that helps! Thanks for sharing! Let me know if you have any questions.

@joaquinvexels Hi Joaquin! Thanks for sharing your pricing page.

is the "one time payment" intentionally crooked?

I quickly perused your website and i don't see that as a design theme anywhere else. It looks like a mistake 🫣

I like that you tucked "compare plans" away. Sometimes those feature tables can get very crazy and overwhelming.

I'm curious why you decided to use a coupon that applies to everything rather than doing a "promotional period" discount so customers don't need to do the math on what an addition 35% off would be?

I would reverse the colors you're using on the pricing plans so that your most popular plan stands out more. So, make Merch Seller the white card and the other two black. White naturally creates more contrast and will emphasize that plan more against your dark background.

It might be redundant to say "Merch" at the start of each plan. I feel like Seller is a good name, but you could do something more merch related that "starter" or "expert".

I'm also really curious about your one time fee for access to design assets and tools. What was the reasoning behind this? Were your customers asking for this?