Hiten Shah

Assembly - A marketing calendar with superpowers

The first end-to-end platform for marketers to draft, plan, and schedule content - all in one place.

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Karine Hsu
Hi everyone, I’m Karine, co-founder at Assembly. After years of running marketing at companies like Verishop, Affirm, NUGGS, Eco, Copilot, and more, Assembly is the product I wish I always had as a marketer. In today’s world, creating content, audience building, and community are more important than ever. Yet today’s current workflow often includes dozens of docs, spreadsheets, department specific task managers, and 15+ tools, which means that marketers are spending more time jumping between tools and chasing down approvals than they are being strategic about marketing. We wondered if there was a better way. Assembly is a marketing calendar with superpowers. Draft, Plan, and schedule/post your content - all in one place. We are excited to launch self-serve to the Product Hunt community today so you can try for yourself. What you can do with Assembly: - Plan + ideate campaigns and posts on a visual marketing calendar - Draft social copy with a Notion-like editing experience - Generate realistic social previews of Linkedin and Twitter (no more posting to alt accounts!) - Automatically schedule posts to Linkedin, Twitter, and Discord - Collaborate with your team with streamlined approvals and task management - AI writing helper so that you can easily turn blog posts and changelogs into social content - Integrate notifications directly with Slack …and more to come! We’ve been heads down for the last few months crafting the ideal user experience. We’ve been working with companies and agencies like Tydo, Default, Aleo, Verbatim Labs, and more. They’ve been using it to distribute content, manage their marketing calendar, post to Twitter and Linkedin, and more. This is only the first step. We're a small team, so your support means the world to us. We're here to answer any and all questions, please drop a comment below ⤵️
Deepanshu Pal
As a Content Lead, I've been looking for AI tools that actually solve my problem of distribution. Finally, Assembly looks like the one. Congrats on the launch, Karine and team — will check this one out! 👀 🎉
Karine Hsu
@deepanshupal thanks so much!!
Gabriel Nori
Congratulations on the exciting launch of Assembly on Product Hunt, Karine! 🎉🚀 As a fellow marketer, I completely understand the struggle of juggling multiple tools and documents to manage content and campaigns. Assembly sounds like a game-changer, and I can't wait to try it out for myself! I'm curious, what are some specific use cases where Assembly has really helped simplify the marketing workflow? Do you have any features in the works that you're particularly excited about? 🤔 Regardless, I'm already impressed with the AI writing helper and integration with Slack - those little efficiencies can really add up and make a big difference in the long run! Keep up the amazing work, and I can't wait to see what you have in store for the future! 🙌🎉
Karine Hsu
@gabriel_nori thanks for the questions and glad you resonate with the problem!! Couple common use cases so far :) - B2B Content Marketers use Assembly to distribute their content, manage their social calendar, collaborate with their team, and post directly to social like Twitter and Linkedin. - Founders use Assembly to launch product features, fundraising announcements, and execute campaigns end-to-end and manage all the various activities that go into a launch. - Marketing and GTM teams use Assembly as their centralized marketing calendar source of truth to create visibility across the org. “If it doesn’t live in Assembly, it doesn’t exist!” - Agencies use Assembly to manage their internal operations and streamline client approvals Excited for our some of our analytics features because marketing reporting is always a pain :)
smoul
Wait this is actually so awesome. I create content on so many platforms and actually had trouble managing all of it. I love the concept. Congratulations on the launch!
Karine Hsu
@moulshree_211 thanks! great to hear :)
Marlon Misra
We were fortunate to be early beta testers of Assembly. TLDR Assembly is amazing! 1. If you have multiple people working on social/community, it's an amazing way to stay organized. 2. The AI writing features are my favorite because they provide a seamless workflow that lets you turn a single high-quality blog post into tweet threads, LinkedIn posts, etc with little effort. 3. The product is super well designed. 4. The speed of improvement is amazing to see. Each day there's new updates.
Karine Hsu
@marlonmisra thanks Marlon for being the best beta user!!
Michael Lowndes
Awesome! This is so helpful as one of the founders of a new startup. Every second counts, and this tool gets you a lot of seconds back.
Karine Hsu
@michael_lowndes yes!ll all about tools that save a founder time but generate massive ROI :)
Brandon Shin
So excited to have something like this. Its wild how much I’ve had to spend around coordination of marketing efforts and keeping track of distribution/results. Def adding Assembly to my stack
Karine Hsu
@bshins glad you resonate with the problem :) excited to hear your feedback!!
Unknown User
I like this! Would be amazing to integrate with CRM. In terms of analytics, is there any dashboards in it? Is always good to have all in one platform which is the main problem not software has yet solved : end to end ( plan - reporting ) Congrats on this tool!
Karine Hsu
@andres_rivera3 what kind of CRM are you looking for an integration with? analytics is coming soon!! a sneak preview is on our website :) excited to have you try out the product! keep the feedback coming :)
Luciano Arango
Massive need in the market. We currently use a combination of Notion and Linear. It’s a mess. Excited to take it for a spin
Karine Hsu
@iloveluce excited to get MAZA onboard soon :)
Michael Wen
I love how this completely streamlines all marketing workflows into a single tool. Super valuable for a small team. AI tools are also a game changer. Congrats on the launch!
Karine Hsu
@michael_wen1 excited to get gallery onboard :D
Yasyf Mohamedali
super excited to try this out!
Vlad Zivkovic
Very cool project, I will try it out! Congratulations on your launch! 🚀🚀🚀
vishal srivastava
Congrats on the Launch 🙌🏼
Karine Hsu
thanks @vishal_in!!
Tim Masek
Congrats @karine_hsu! Will highlight this in our Storetasker newsletter. Much needed!
Winston Zhang
Looks amazing, congrats on the launch!
Karine Hsu
@zhangwins cega on Assembly soon?
Neha
Congratulations on the launch of Assembly!
David Thomas
Literally exactly what I was looking for when I came across your launch announcement :)
Karine Hsu
@davthomxyz great!! excited to have you try it!!
Alex Klarfeld
This is incredibly cool - major congratulations on the launch!
Karine Hsu
@aklarfeld thanks Alex!!
Jonathan Yan
Wow, this looks awesome (also love the clean design)! Can't wait to ditch excel.