ASO.dev - the all-in-one App Store optimization tool for indie developers
Track UNLIMITED keywords, competitor insights, save time with bulk metadata editor, report inappropriate reviews and more—everything you need to save time, supercharge your app’s growth!
👋 Hi there! We’re Igor and Julia, the team behind ASO.dev.
As developers with over 10 years of experience, we’ve faced the same challenges many of you have when trying to promote apps on the App Store. 🎯 App Store Optimization (ASO) is essential, but the tools we found were either too complex or too expensive for indie developers like us.
🌍 ASO.dev is quite the traveler!
ASO.dev’s journey has been nothing short of extraordinary. It all began in Bali 🇮🇩, the day after my birthday, when we bought the domain and started building something special. From there, our adventure spanned countries, milestones, and countless cups of coffee:
🇻🇳 The first website came to life in Vietnam.
🇹🇭 Most of the first version’s code was crafted in Thailand (Phuket).
🇰🇿 We launched the first version and registered the company in Kazakhstan.
🇬🇪Our marketing efforts kicked off from Georgia.
This project has collected more stamps in its passport than some of us, but it’s not about being digital nomads. It’s about building a dream—one line of code, one city at a time. Sometimes, we even had to write code outside waiting hours for an Airbnb to be ready (true build-in public, right?).
Fast forward to today, we’re celebrating one year in Serbia 🇷🇸, where everything has started falling into place. The technical hurdles? Overcome. The legal complexities? Sorted. Even the tricky SSL certificate issues for Windows? Fixed! ASO.dev is finally the product we dreamed of. We’re super excited to show it to you!
💡 Why We Built ASO.dev
One of the key struggles we faced as indie developers was filling in the "What’s New" section for all locales. It was tedious, time-consuming, and frustrating. We realized there had to be a better way—so we built ASO.dev to make ASO easier, faster, and affordable without compromising on features.
🚀 Why ASO.dev?
🛠 All-in-One ASO Tool
Track UNLIMITED keywords, analyze competitors, edit metadata, and even automate "What’s New" updates across multiple locales—all from one platform.
💵 Affordable for Indie Developers
A single, straightforward subscription plan with no hidden fees, designed to fit the budget of small teams and solo developers.
🔑 Comprehensive Features
From metadata editing to keyword ranking, competitor insights, and reviews export, everything you need is in one place.
🌐 Cross-Platform Support
The most powerful client for App Store Connect, available on iOS, macOS, and Windows. Seamlessly integrate with App Store Connect and take full control of your app’s optimization and performance.
What’s Next?
On November 20, 2024, we marked ASO.dev’s 2-year anniversary—a journey filled with hard work, lessons, and exciting milestones, followed by our official Product Hunt launch on November 25.
💬 Your Feedback Matters
Thanks for reading! We’d love to hear your thoughts and suggestions to make ASO.dev even better.
Let’s take ASO.dev journey to new heights—together! 🚀
👋 Hi there!
We haven’t finished everything yet, but here are the key features ASO.dev already has for you:
Metadata Editor ✏️
• Integrates with App Store Connect API and Fastlane for seamless metadata management.
• Supports bulk editing and rollback to previous versions.
• Allows macOS metadata updates by copying from iOS metadata.
Subscription and Pricing Editor 💸
• Simplifies the management of subscription plans and pricing tiers.
Unlimited Keyword Tracking 🔑
• Tracks the ranking and performance of an unlimited number of keywords across 60 countries.
• Monitors trends, competitor keywords, and regional keyword performance.
• Includes a Spy Feature to investigate competitors’ keyword strategies for visibility and rankings.
Search Ads Popularity (SAP) History 📈
• Tracks keyword popularity trends over time to refine ASO strategies.
ASO Check ✅
• Evaluates an app’s ASO performance across all 39 App Store locales.
• Measures metadata coverage and identifies areas for improvement.
App Info ℹ️
• Provides detailed information about any app in App Store Connect.
• Includes metrics such as installs, ratings, reviews, and revenue.
Top 500 Apps by Category 🏆📱
• Analyzes leading apps within specific categories on the App Store, including iPhone, iPad, Apple TV, Apple Watch, macOS, and visionOS.
• Provides insights into rankings, ratings, reviews, installs, and revenue.
Category Ranking History 🕒
• Monitors app performance in various App Store categories to identify growth and trends.
Review Management 📝🤖
• Provides AI-powered inappropriate review reporting and moderation tools.
• Responds to user reviews with machine translations for seamless communication.
Localization and Translation Tools 🌎🗣️
• Manages app metadata localization for global reach.
• Localization of in-app content.
• Exports translations in multiple formats, including .arb and .strings.
• Integrates with machine translation services like Google Translate, DeepL, ChatGPT, and Claude.
Metrics 📊
• Offers detailed analytics on installs, ratings, reviews, and revenue for your app in App Store Connect.
Team Collaboration 👥🤝
• Offers project sharing with flexible access control for teams.
Country Switcher 🌍
• Enables seamless switching between App Store countries to analyze regional performance.
Upcoming Features 🚀
Bulk Screenshot Uploader 📸
• Streamlines the upload of multiple screenshots for App Store pages.
• Screenshot Order Validation
In-App Event 🎉📅
• A feature to create, manage, and localize in-app events for better user engagement.
Refaced Metadata and Cross-Localization 🔄
• Enhanced usability for keyword optimization and cross-regional performance comparison.
~150+ Tasks in To-Do List 📝✅
@kate_prasniak To start with ASO, focus on optimizing across all 39 stores(fill all localizations). Prioritize cross-localization to ensure your app is discoverable globally.
For keywords, target those with a Search Ads Popularity (SAP) score between 6 and 20 to balance relevance and competition—analyze your competitors to find the best-performing keywords. After you get some positions and users you can use keywords with 20-60 SAP.
Additionally, implement a review request feature triggered after a successful or positive in-app action. User ratings are crucial for ASO success, so encouraging positive feedback early on can make a big difference.
More information on our site.
Feel free to send any questions or feedback.
Wow, ASO.dev looks like a game-changer for indie devs! 🎮🚀 Tracking unlimited keywords, competitor analysis, and a bulk metadata editor? Sign me up! 🙌 Can't wait to see how this tool can skyrocket my app's success. Well done team! 🌟 What's your favorite feature so far?
p/general
p/ama
p/introduce-yourself
p/self-promotion
p/kraftful
p/producthunt
p/wisprflow
p/screaming-frog-seo-spider
p/xnapper
p/google-chrome
p/fine
p/openai-api
p/bolt-new
p/elevenlabs
p/notion
p/pipedrive
p/attio
p/cursor
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