Wow – this is the 150th episode of Art of the Kickstart! To celebrate, we’re bringing you a bonus episode this week, featuring a very exciting campaign.
Michael Bettua joined us to discuss his Kickstarter campaign for Gemio, the customizable smart band that lights up your night. Listen in to learn more about the work that led up to this campaign and how Gemio has raised nearly $100,000 so far.
Key Crowdfunding Takeaways
How to validate your concept with your target audience before launching on Kickstarter
How to determine what features to offer in a new product while you are prototyping
How long it takes to prepare for a Kickstarter campaign
How to find partners when launching a new product on Kickstarter
Why early bird specials are so important
Why you need to spend time building a user base well in advance of your project launch
Campaign Link: http://cp2.go2.fund/gemio
Art of The Kickstart - Making Millions Revolutionizing Audio and Defeating Dr. Dre