Hey Product Hunters! 👋 Pricing is one of the most profitable marketing levers out there. It’s also one of the least optimized. Most people use 30+ year old techniques or, worse, their ‘gut feeling’. That leaves plenty of money on the table. 🎓 Turning science into practical recommendations Last year, I launched Ariyh here on Product Hunt: A newsletter that summarizes the latest scientific studies into 3-min practical marketing recommendations. Since then, 9,058 marketers have joined and we’ve covered 120+ studies. You can check them all out here at no cost -> 3min practical insights 📘 Ariyh Playbooks The amount of recommendations can be overwhelming. So - by popular demand - I’ve started a series of Playbooks by area (e.g. Pricing, Ad creatives). This is the first one 🙌 Each Playbook takes the latest science on the topic and makes it even more actionable and to the point, with more examples, step-by-step tools, and research not covered in the newsletter. 📈 What’s in the Playbook of Pricing & Promotions 1) When to use rounded ($20), just-below ($19.99), or precise ($22.37) prices most profitably 2) 14 easy-to-apply techniques to boost sales of full-price or promoted products 3) Step-by-step guide to survey your audience to find your most profitable price point 📖 The Science You can analyze the research papers yourself in scientific journals such as the Journal of Marketing or Marketing Science (and should, if there’s one you’re deep diving into). But unless you are someone who reviews the 10,000+ marketing studies published each year, buys each one for $30+, and knows how to interpret academic research - you will have never heard of most of these techniques. The research papers in this Playbook alone would cost you $600+ Special launch price of only $18 for 48 hours. After that, it will go up 94% to $35. Apply it to your business and boost your revenue (if you don’t see a boost I’ll refund you). Hope you’ll love it, Thomas

This is exactly what I needed right now! Can't wait to try this out 😍 Congrats on growing Ariyh 🔥

I've been reading Ariyh for almost a year, and this playbook is exactly the kind you'd expect from @thomas_mckinlay1

I have enjoyed reading the Ariyh newsletter for almost a year now. The information that is provided is clear, to the point and easy to implement. I expect nothing less from the playbook, can’t wait to start using it!

Aside from the always relevant and useful advice from @patio11 that you should charge more (https://www.kalzumeus.com/2006/0...), I'm always interested in learning more about pricing. Instant buy.

Absolutely love Ariyh and all the valuable insights behind your newsletter, and now this playbook!!! Keep up the good work man!

Oh looks interesting! Was looking for a science-based way to price our products

Been loving the actionable insights and tips from Ariyh Newsletter, and this playbook just makes the life of a marketing specialist sooo much easier! 🙌 So excited to be using this in daily life! The best thing about it is how simple and clear it is. It isn't a book, it is a guide that gives you scientifically proven answers to your questions. Simple, to the point, easy to use and implement, and you don't need to spend time doing numerous A/B tests, as the options have already been tested for you. Amazing!

Amazing! Love how all of Ariyh's tips are super clear and actionable. No fluff. Can't wait to read the playbook.

I've been an Ariyh newsletter subscriber for over a year, and love your approach to deliver the scientific researches and actionable insights in a simple and engaging manner. Great job!

This came at exactly the right time! Love the Ariyh newsletter and now really looking forward to get into this playbook. Thank you and keep up the amazing work!

Absolutely amazing product! 🤩

I have been enjoying the weekly newsletter from Ariyh and actually using the tips and tricks in my daily business. But this… this is a game changer! A playbook is exactly what I needed. Thank you Thomas for providing us with this amazing product. This product is more becoming like my Amazon account. Business is so much more easy than before and I don’t have to browse the internet anymore looking for marketing tips. I always just come to Ariyh and it always has an answer for me. Thank you.

I just got my copy: I've been looking forward to this since it was announced and it did not disappoint. For any fans of the Ariyh newsletter, the playbook is written with the same practical, insight-based approach that’s easy to digest and apply to your own situation. A real bonus that I appreciated were the case examples of how an insight can be applied to different types of services, products, business models and niches - making the info all inclusive. The last chapter on “How to find your optimal price” is extremely useful, and even reveals how the pricing was determined for the ebook itself. There is so much bullsh*t marketing info floating around, it’s refreshing to read something that’s based on actual academic research! Well worth $18, looking forward to the next one!

Congrats on the launch 🚀 Love the Ariyh newsletter!

Been a reader for a while. Congrats Thomas! Just purchased :)

This is one of my favourite newsletter , congrats on the launch on PH @thomas_mckinlay1

I've been reading @thomas_mckinlay1 since August of 2020. In that time he's introduced me to countless tools and techniques for marketing in a way that's both action oriented and directly links to the evidence. Honestly, I feel slightly mixed about promoting his work because it's like a secret weapon to make me look smart 😂. So of course when he let us know he was writing a book I wanted to support him with and early purchase. If his newsletter is great, his book is fantastic. Clear, concise, easy to read and even easier to reference I devoured it this morning. Please sign me up for the next in the series!

I read almost every email Thomas puts out via Ariyh. This ebook is all his best content in one neat package. Honestly, didn't even think twice before picking this up. Can't wait to dig in!

everything from these guys is so well curated!