p/appcues
User engagement for SaaS
Ramli John
Product Adoption Academy — Learn how to boost user activation and retention
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Product Adoption Academy is a growing collection of free certification courses to help boost your user activation and retention.

The best part: when you complete a course, you’ll get a LinkedIn badge and a chance to win a $1,000 Airbnb gift card!
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Ramli John
👋 Hey Product Hunters, Ramli John here, Director of Content at Appcues. I'm excited to be officially launching the Product Adoption Academy on Product Hunt today. Anybody who works in SaaS is probably all too familiar with these problems: ❌ Free accounts don’t convert to paid nearly as often as you would like. ❌ A large chunk of users never experience the full value of the product. ❌ Your platform is littered with dead accounts that are taking up valuable space. The problem: today’s users are impulsive and easily distracted. They expect the product experience to be intuitive. Easy. And fast. If it isn’t, you’ll end up with a piss-poor retention rate, which is a quick path to the SaaS graveyard. ☠️ We don't want that to happen for your product. That’s why we created the Product Adoption Academy! 🎉 It’s a growing collection of courses full of expert advice, actionable frameworks, and real-world examples to boost your activation and retention. We currently have three courses (and more coming!): 🏆 User Onboarding 101: How to create a good first product impression 🎉 Product Launches 101: How to create a buzz about your product launch 💰 Free-to-Paid Conversion: How to turn more free users into paying customers Now I know we’re all busy. That’s why it only takes less than an hour to complete a course. As a bonus, complete a course and you'll be entered for a draw at the end of May to win a $1,000 Airbnb gift card! As you can see, you can earn when you learn. 🤓 If there's an area of product adoption that we haven't covered, let us know and we'll work on getting it added right away! Let me know if you have any questions or comments. 💜 Happy growing!
Anand Patel
Great work from the whole Appcues team. So cool seeing the comments and shares from graduates 🎉
Ramli John
@anandp29 Thanks so much, Anand! Right?!?! It's so inspiring to see graduates share their badges and certificates on social
Chris Hopf, PricingWire
Many of my past and currently clients come to mind ... look forward to recommending often. Great setup Ramli :thumbsup: Customers adopt ... what they value ... show them (and remind them) of the value : )
Ramli John
@pricing Thanks so much for your kind words, Chris!!! Big fan of what you're doing
Monika Ambrozowicz
I've taken the User Onboarding 101, very insightful! The remaining two are on my to-do list 🚀
Ramli John
@monika_ambrozowicz Hey Monika, glad you found User Onboarding 101 insightful. What was your biggest takeaway? 🎉
Lyla Rozelle
It was so fun working with the team on this!! ?makers what is your favorite course? (if you can pick one)
Ramli John
@lyla_rozelle It'd have to be User Onboarding 101 for the special homemade Lyla gif!
Iyiola Samuel
After taking user onboarding 101 on Appcues I really learnt a lot got more enlightened entirely about the benefits it entails. The remaining two courses will be done soon.
Ramli John
@iyiola_samuel I'm glad you learned about the benefits of user onboarding thorugh our course!
Ana Bibikova
Congrats on the launch! As everyting Appcues publishes it promises to be super helpful! Can't wait to dig in
Ramli John
@anab Thanks for your kind words Ana! Really appreciate it
Rohit Roy Chowdhury
Insightful, thanks again for providing the recording of this workshop🤩😇
Ramli John
@rohit_roy_chowdhury You got it! Glad you found it valuable.
Faustine Hom
Very insightful course! It was over all a 10/10 experience and recommend it to anyone who wants a thorough walk through of how to do a Product Launch successfully. As a marketer, I can truely appreciate a great campaign for this program as well. Great swag touch and badge addition to share on Linkedin too!
Ramli John
@faustine_hom Thanks so much for your kind words! I'm glad you found it to be 10/10. 🎉 I'd love to know what kind of other topics or ideas you'd like us to cover for upcoming courses.
Michiel Vermeulen
All courses of Appcues are really interesting. I've done all three of them and I'd really recommend it to everyone who is related to managing growth in saas for roles like: growth marketer, revenue growth and product managers. Ultimately, in this saas scene, a better understanding or alignment is required to ramp up growth.
Ramli John
@michiel_vermeulen Hey Thanks for your kind words, Michiel! Really appreciate it. 🙏
Lauren Meeker
These courses seem quite timely for me! I am a current Appcues user and am looking forward to learning about onboarding and free-to-paid options
Ramli John
@laurenmeeker Hey Lauren, I'm glad you found it useful and valuable! Let me know what kind of other courses you'd like to see
Anna Herd
I really enjoyed all three courses -- they were short and sweet but packed a punch. Also love that they're a free resource!
Ramli John
@anna_herd YAS! Glad you enjoyed the three courses. Which one is your favorite? Or is that an unfair question (like asking a pet lover which one is their fav pet)? 🤣
Coralie Sousa
Very insightful courses! I really recommend it to any PMM. Thanks again Appcues
Ramli John
@coralie_sousa Thanks, Coralie! I'm glad you found the academy insightful and helpful.
Tanisha Gaba
OMG! This course is a GEM, the entire course Product Launches 101 is so in depth yet so simple. The beauty of this course is that anyone can learn it. I mean it when I say this. The in-depth concepts such as launch journey, strategy are explained step-by-step and with so much simplicity. @appcues is recomended 101%.
Ramli John
@appcues @tanisha_gaba Wow! We've never had one of our courses called a gem before. Glad you found it super valuable and useful. Let me know what other courses you'd love to see in the future.
Sarah Lienhard
These courses are a great backbone to start building user onboarding for your product. It gives great understanding of the essentials. Really useful and would definitely recommend!
Ramli John
@saarlienhard Thanks for your kind words, Sarah!