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p/appcuesUser engagement for SaaS
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Ty Magnin

Appcues for Product Adoption — Make your product easier to use. Code-free.

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Appcues is a product adoption platform designed to improve activation, drive adoption, and proactively educate users. With Appcues, anyone can build personalized walkthru’s, tutorials, and announcements—all without writing code.

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Jonathan Kim
Maker
Hey PH! I'm pretty pumped about this one. ✌🏽 Jonathan here, founder & CEO of Appcues. Some of the community's earliest Hunters may know that Appcues first launched on PH as a tool for user onboarding. We've built a highly focused and effective product that supercharges millions of first-time user experiences every month. But we all know that great products don't just end the experience there. That's why we're taking things beyond the initial experience and into the entire user lifecycle. We retooled our product to center around a couple of new, fundamental building blocks: User Segmentation and Goal Tracking. With these two pillar pieces, you're now able to run Appcues experiments and see *exactly* how they affect your most important business metrics, and answer questions like: 🤔 How does onboarding affect D7 retention? 😍 Are power users still using our newest features after learning about them? 🤑 What best drives adoption of our "sticky" features? The proof is in the pudding. A few of our earliest customers have already been using the new platform with massive results, and they don't need a data science team to prove it. I could definitely go on, but if you're like me, you'll just want to jump in and see it first-hand :) Thanks for checking us out! If I can answer any questions, holler! 👋🏽
Ashok Gudibandla
How is it different from Intercom? What is it that I can do with Appclues that's not possible with Intercom!
Jackson Noel
Maker
Great question, @gashokvr! Intercom is an awesome product and can certainly be used to solve for product adoption, just like Appcues. On a high level, the difference we see is that Intercom is a communication layer while Appcues is a product layer. Intercom is built to make business more personal. It's a great tool for having conversations with your users, whether those occur over email or chat on your website/inside your app. Appcues is an extension of your product. The experiences that you build with Appcues (we call them flows) are meant to look and feel like a native product experience rather than chat that sits on top of your product. Specifically, you can choose from a handful of UI patterns not offered by Intercom including those that annotate certain elements in your product (tooltips and hotspots). These are particularly useful for explaining key parts of your UI and driving users to take important action. There are a lot of reasons why the two products feel similar right now. You can do a lot of the same personalization and targeting with Appcues as you can with Intercom. But I believe our two companies are on very different missions and these differences will become much clearer with some of the upcoming capabilities and patterns that we have planned.
Omer Linhard

I'm part of the Growth team @ Yotpo.com

We use Appcues as part of our onboarding/feature adoption process.

We're extremely happy with the results - feature adoption increased by 40% on average (few of them outperformed with an increase of more than 100%).

Our users get more and more value from our product and keep getting back which improved our retention rate as well.

ROI wise - One of the best decisions we took.

Highly recommended.

Pros:

Great interface

Easy to use

Integrates with Segement/Mixpanel/Tag manager and more

Attentive support

Product getting updated all the time

Cons:

Nothing so far

Tom Benattar
Awesome! Really love Appcues! As a growth guy, Appcues is for me one of the most helpful product to increase conversion rate (in my case in onboarding process). The funnel in SaaS (signup to paid) is really long, you need to improve each step and Appcues can help you with that! Congrats team, really good job! 🙌
Jonathan Kim
Maker
@tombenattar thank you Tom! I couldn't have said it better 🙏🏽
Tristan Harward
Maker
Tristan here, product designer at Appcues. I'm pumped for this release, I think of it kind of like making Appcues a more complete meal. We had the substance—a tool to help you build in-product adoption experiences without coding—and now we're adding the whole grain bread around it: Segmentation and Goals, which help you personalize the right experiences for the right users, and then make sure they're really working. It's like an awesome Appcues sandwich. As a designer, I'm also excited about our new brand and new UI design in the product itself, so check that out too! 🍞🍃🍅🥓🍞 + 🎨 = 😋
Walter Chen
this is big. great to see @appcues bring onboarding-thinking to every stage in the customer lifecycle.
Yoav Aziz

I'm sorry for every minute that our product was without Appcues, I can't imagine how many users we lost until we implemented all of our onboarding flows.

Pros:

Must have tool! Easy to use, Segment integration, amazing support, immediate value.

Cons:

Nothing serious

Yoav Aziz
Well done guys. I really love your product, the value / ROI we saw so far is amazing. What's on your roadmap? any interesting future releases?
Jonathan Kim
Maker
@yoav_aziz thanks Yoav! We added a couple of new features in the past couple weeks that I didn't mention, perhaps most notably a diagnostics tool (https://my.appcues.com/diagnostics). It lets you see what adoption flows your users will see throughout their lifecycle. The main use case is testing and debugging, but I think there's plenty to do in terms of visualizing the end user's experience with your product. We have a ton of really cool stuff in the pipeline (templates, improved A/B testing, checklists), all of which are driven directly by customer feedback. I'll reach out to schedule you for user testing to get yours!
andrea saez
Well done guys! Love this new angle, can't wait to give it a try!
Jonathan Kim
Maker
@dreasaez thanks Andrea! Appcues ❤️ ProdPad.
Siddharth Bharath
Such a great tool! The experiments feature is a godsend, especially for software startups. If you're in marketing or growth, try this tool out!
Will Lam
Awesome stuff AppCues team! My team is still looking into AppCues, but one limitation we recognized is the support for iFrames, is this something you'll address in the future? One huge plus with your product/service is that I'm really impressed with your Customer Success team.
Jonathan Kim
Maker
@will_lam great question, Will. We will probably support iframes in some capacity, but it's not on our immediate roadmap. Appcues itself is a Chrome extension and uses iframes for sandboxing styles, so we know there are legitimate reasons why even modern applications would want to use them. It also gives us a shared interest in adding support for them, though we believe in building for the needs of customers over ourselves. And thank you for the note about our success team. Your message got shared in our Slack and hearted several times by the folks you spoke with. The love is mutual!
Cara Hogan
Really great to see a way for non-technical people to use Appcues more easily!
Trevor Hatfield
Awesome! Look forward to checking this out.
Derek Skaletsky
Awesome updates, @hijonathan! The team here is going to be digging in shortly, but we're excited. Appcues has been key to our adoption of new features for a while now - this should help event more...
Jonathan Kim
Maker
@dskaletsky preach! We're just trying to keep up with all the cool stuff y'all are shipping over there. Hopefully this helps ;)
Claire Suellentrop
I've long appreciated Appcues' thoughtfulness and attention to nurturing users through the ENTIRE customer lifecycle, rather than just focusing on shoving people in the door. This reframing amplifies that holistic approach. Love it.
Jonathan Kim
Maker
@clairesuellen thank you, Claire! This progression is something that our savviest customers picked up on very early into our product development, long before we did. I'm curious, what ways have you seen companies effectively love their customers that should be productized or used more often?
David Ly Khim
Really cool to see this new position. I think it shows more value than the initial messaging. Excited to see AppCues growing!
Jonathan Kim
Maker
@davidlykhim thanks David! It's all about that growth!
Simon H

Appcues is perfect for Customer Support and Success teams. They can write new content/messages, or flag if there is a problem with a feature on a page, without having to bother the devops team to deploy anything. This ability alone makes Appcues an absolute must.

Pros:

Beautiful tool that makes onboarding/adoption programs so easy to implement. Great for flagging bugs without sending an email blast.

Cons:

Two way sync of user properties between systems like HubSpot and Appcues can be a bit tricky, but Segment handles most of these now.

Chris Anderson
Looks like a slam dunk to me. Great job guys!