Loud & Clear by Spotify - Breaking down the flow of money in the music business

"We believe the future is incredibly bright for artists’ careers. 

At this rate, we think that the music industry will surpass its 1999 peak in 2025 because of streaming royalties. Peak - 1999 - $25B Low - 2014 - $14B Latest 2019 - $20B (Streaming acc $11B) Combining a resurgence in vinyl collection, growing user loyalty to Spotify (via personal playlists & recommendations) and NFTS this has to be true, which is brilliant for the industry. The more artists can self release, promote themselves and take a slice of the pie, the better.

 New tech and social media can certainly support that. Hopefully a direct payment / tip jar feature in Spotify too.... The creatives deserve it enormously. Great to see some form of transparency from Spotify and i'm sure we all hope there’s a post pandemic boom in live music on top of it all. @DanielEk @eldsjal

As a music industry enthusiast & independent researcher I think it's great to see that Spotify responds to the global creators' economy shift and address issues that are important for both sides, supply & demand. Most importantly, Spotify seems to take lead in educating and explaining how things do work by breaking myths and labels the company was mistakenly assigned! @leojbarnett Direct payment/ tip jar could make a big change! Maybe eliminate need for patreon :D / Cross-feature integration maybe? Lots of luck @eldsjal!

So the real question: is this site intended to lead artists to demand more of the share of the revenue generated from their works, setting up the narrative for a $SPOT coin?

Very interesting! That's something users mostly ignore about the music business (I do). Congrats on the launch :)

Brilliant idea! I'll have a close look, thanks for sharing