... Empowering Consumers: The New Frontline in Brand Protection Counterfeiting is a trillion-dollar global problem compromising consumer safety, damaging brand reputation, and causing significant revenue loss across sectors such as pharmaceuticals, FMCG, personal care, and electronics. Traditional enforcement methods and supply chain controls are no longer enough. To stay ahead, brands must evolve and that evolution begins with the consumer. Turning Consumers Into Authenticity Advocates Ennoventure believes that every consumer can be empowered to act as a real-time verifier ... ... verify it. Beyond QR Codes: Invisible and Secure While QR codes offer a basic layer of protection, they re often static and easily duplicated. Ennoventure s invisible digital signatures embedded directly into the packaging provide a secure, tamper-proof alternative

... model selloff cost the world s 500 wealthiest people $108 billion, whipping out $2 trillion worth of US stock market capital. On Monday, Nvidia alone lost $589 billion in market capital. Deepseek is China s new and very first AI model, and it made headlines within a week of its release. Now, we all see new AI models heading up, but Deepseek is what most of us didn t see coming. Instead, I am intrigued by its cost-efficient model ...