... small to medium e-commerce websites, I decided to gather all my learnings in one playbook. When I'm not immersed in Building Sivi.ai, design, or writing, you'll find me either on a squash court or sketching outdoors. Now, I'm excited to engage with all of you in a discussion about everything from bootstrapping, funding, Design, UX and UI, productivity, community building, and even my experience as an author. I'll be here for the next 48 hours ...

... Brand personality is an emotional brand image, in other words: emotional connection between consumer and brand. Competitors can copy features, services, and distribution channels, but by creating an emotional image of the brand, the company could obtain a really strong differentiator. J. Aaker, a specialist in marketing with a focus on brand strategy, conducted research into brand personalities, and identified the following five dimensions: 1. Sincerity: down-to-earth, honest, wholesome, and cheerful. 2. Excitement: daring, spirited, imaginative ... ... date. 3. Competence: reliable, intelligent, and successful. 4. Sophistication: upper-class and charming. 5. Ruggedness: outdoorsy

... huge part of productivity, too. How do you balance work and play at the weekend to avoid burnout? For me it's about blocking time and doing digital detoxes. I make sure I have scheduled time with friends outdoors doing fun stuff and then I can use Sundays to catch up on work... usually after a nice workout and brunch so I'm energised for the day! What's your strategy ...

... everyone, what are you up to this weekend? I'm hoping to spend as much time outdoors as I can while the weather is nice in London ...