... magical about seeing real customers vouching for a product. It feels less like a sales pitch and more like a personal recommendation, and that resonates deeply with people. , when a skincare brand asks users to share their #NoFilter selfies, it does two things: > they feel like part of the brand s story. > real results > airbrushed ads. : Builds trust and authenticity. Lowers content creation costs (your audience does the heavy lifting ...