... wait this is kinda working? Eventually, it turned into something that actually helps . So we figured hey, why not share it? What s inside the cheat sheet: 100+ use cases (DTC, SaaS, B2B, your uncle s side hustle) Cohorts, RFM, fancy-ish models When segmentation is magic and when it s totally useless Metrics to watch, traps to avoid A sprinkle of ethics and privacy (because we re good people) All wrapped up in a clickable, pretty Miro board Grab ...