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  2. What tools for cold email marketing for a beginner?

What tools for cold email marketing for a beginner?

Piotr Celowski
1 reply
Hi product hunters, I would like to start cold email marketing campaign for my product. There are plenty of tools on the market to warm up the email account, personalize emails and send them in bulks (like active campaign, mailer light etc). Do you have any experience with those and can recommend something?

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John
Launching soon!
For beginners looking to get started with cold email marketing, choosing the right tools can be crucial for effectiveness and ease of use. Here are some recommended tools based on their simplicity, affordability, and features tailored for those new to cold emailing: Hunter: This tool is excellent for beginners due to its free plan which allows you to test out a 500-recipient campaign. It's designed with startups and freelancers in mind, offering features like lead search, campaign creation, and analytics. It's particularly noted for its ease of use and integration capabilities with platforms like Zapier for workflow automation. Mailshake: Although it's used by professionals, Mailshake has features that are beneficial for beginners as well. It offers personalized email sending, automated follow-ups, and integration with popular CRMs like Salesforce and HubSpot. It's praised for its straightforward interface and effectiveness in improving reply rates. The pricing is also structured in a way that can be accessible for small businesses or individuals starting out. Instantly: This tool is highlighted for its affordability and simplicity, making it suitable for beginners. It allows for unlimited email account additions, which is beneficial for scaling without needing to manage multiple campaigns. Its aggressive pricing model and focus on deliverability are significant advantages for those just starting. SmartReach.io: Known for its AI-driven capabilities, SmartReach.io offers features like email sequencing, personalization at scale, and analytics. It's user-friendly and can help beginners automate their email sequences and track performance without getting overwhelmed by complexity. Gmass: This tool works directly within Gmail, making it very accessible for beginners who are already used to Gmail's interface. It allows for mass email campaigns, tracking, and follow-ups without switching platforms, which can simplify the learning curve for new users. These tools are designed to help beginners manage their cold email campaigns effectively, focusing on deliverability, personalization, and ease of use. They provide a solid foundation for learning the ropes of cold email marketing while scaling your outreach efforts.
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