What strategies have you found effective in generating buzz before launching a product?

If you have an awesome USP. Buzz aint that hard. 😬

While many things could work, the best way when you have no audience to generate buzz about your product launch is easily influencer marketing if done right.

Twitter is definitely one place where you can create a buzz. I did it all my promotions on LinkedIn. I should have focused on Twitter. A lot of indi-builders are active on Twitter.

Sharing product teasers and progress updates on Twitter helped us a lot! Also simply engaging with people and making connections helped them remember our names when they say our product launching.

Social media buzz i can say

Sneak peaks and AMAs work for me. I haven't launched, but in most of those I get to know the product will launch before it does, and then I recognize the name, which at least makes me click it. So yeh, building in public in that sense really helps.

Twitter has helped a lot - sharing features, sneak peeks, or any updates on the business to get people to feel like they are along on the ride with you. Using the #buildinpublic hashtag helps a lot too.

Phew! Hustling all our supporters and users. Spreading the word on social media and email, hyping how important it is to be part of the buzz on the day. check us out and see if we get it right first time! Investing made easy with AI and data-powered strategies, ready-made and designed to beat the S&P500!

I've found that early access offerings and product teaser campaigns have a significant impact, as they create a sense of exclusivity and anticipation. Coupled with this, I would also use targeted digital ads and SEO strategies to reach potential customers who might be interested in our product, helping to spread the word and generate buzz.

Engaging influencers and industry professionals to spread the word about our product and form strategic collaborations has proven to be a fruitful tactic. Pre-launch buzz can be stoked even further by spreading high-quality information, such as blog posts, infographics, and videos, across multiple social media channels and newsletters.