SaaS Growth Hack 2: Slack - Team Viral Onboarding š
š” The Insight: Slack didnāt just onboard users; it onboarded entire teams.
šÆ The Hack: During sign-up, users were nudged to invite teammates.
āØ The Magic: Each invite created a viral loopāone user brought ten others.
š The Result: $0 CAC and exponential team adoption.
š¤ Why It Worked: People donāt use Slack alone; the value multiplies with collaboration.
š The Lesson: Teams bring the "aha!" moment faster than individuals.
š ļø What You Can Do: Add an "Invite teammates" step during onboarding.
ā” Make It Frictionless: Pre-fill emails or suggest quick copy-paste links.
š Boost Adoption: Emphasize teamwork benefitsābetter collaboration, less email.
š¬ Your Takeaway: Turn your users into champions who bring the whole squad.
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