Pathange Balaji Rao

SaaS Growth Hack 2: Slack - Team Viral Onboarding šŸš€

šŸ’” The Insight: Slack didnā€™t just onboard users; it onboarded entire teams. šŸŽÆ The Hack: During sign-up, users were nudged to invite teammates. āœØ The Magic: Each invite created a viral loopā€”one user brought ten others. šŸ“ˆ The Result: $0 CAC and exponential team adoption. šŸ¤ Why It Worked: People donā€™t use Slack alone; the value multiplies with collaboration. šŸ“š The Lesson: Teams bring the "aha!" moment faster than individuals. šŸ› ļø What You Can Do: Add an "Invite teammates" step during onboarding. āš” Make It Frictionless: Pre-fill emails or suggest quick copy-paste links. šŸ† Boost Adoption: Emphasize teamwork benefitsā€”better collaboration, less email. šŸŽ¬ Your Takeaway: Turn your users into champions who bring the whole squad.

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