Is TikTok still the best platform for organic reach in 2025?
Amelia Smith
6 replies
I’ve noticed some changes in how TikTok content performs compared to last year. It feels like videos don’t go viral as easily, and growth seems slower, especially for newer accounts. Has anyone else experienced this? Do you think TikTok’s algorithm updates are making it harder for creators to get organic reach, or is it just more competition? I’d love to hear your thoughts or any strategies that have been working for you recently!
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Shabnam Katoch@shabb_katoch
Launching soon!
I feel it is, though I have been wanting to try TikTok Influencer marketing for a while, anyone has any suggestions on it?
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Growth has slowed for me as well. Posting consistently at peak times seems to help a bit.
TikTok's still got that organic reach magic for sure, but you gotta put in more legwork these days to stand out. Tapping into those trending sounds/challenges helps boost visibility. Collabs with other creators in your niche is clutch too for expanding reach. And don't sleep on TikTok SEO - optimize those captions, hashtags, etc. It ain't 2020 anymore but TikTok's still the spot for organic growth if you play it right.
TikTok's organic reach is still strong, but more competition and algorithm changes make it harder.
Well, I personally agree to this fact that Tik Tok is a boom for e-commerce based businesses mostly. Recently, I had an amazing experience with it like I launched same type of Ad based projects of one of my clients, on both Facebook & TikTok. Results were super amazing in the favour of Tik Tok. So I am totally agreed that Tik Tok is the most important social media platform to have more leads and customers.
Yes, TikTok has adjusted its algorithm to favor ads, which means creators who invest in advertising get greater reach and visibility. Although it remains a powerful platform, organic reach has been impacted by these changes, favoring those who pay to promote their content.