How often do you conduct an audit of your marketing content, and what’s your process?
Jao Japitana
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Sofian Bettayeb@sofian_bettayeb
Hi @jao_japitana
Can you clarify 2-3 things for me before my atempt to answer?
What do you mean by Marketing content? Is it your website copy or your blog articles for marketing purposes (SEO driven)?
What do you mean by audit? Do you want to understand how your users like your content or just check if your content is actual?
Maybe even something else.
Depending on your answers, I might better help you.
Sofian
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On a weekly basis
My process includes analyzing content performance, identifying gaps, optimizing outdated materials, and aligning with current goals and audience needs.
It depends on your specific goals, but in general I'd recommend auditing your marketing content every 3-6 months. The process should include: 1) Reviewing analytics to see what content is performing well and driving conversions 2) Checking that content is accurate, up-to-date, and aligned with your brand messaging 3) Looking for opportunities to refresh or repurpose top-performing content 4) Identifying any gaps in your content coverage related to important topics, keywords, or customer needs. Having a regular content audit process helps ensure your marketing stays fresh, relevant, and effective over time. There are also some AI tools emerging that can help automate parts of the content audit process.
My process involves looking at both performance data and audience feedback.
I do a content audit every 3 months to make sure my content still aligns with the brand's goals and is driving engagement.
For me, auditing marketing content is an ongoing process.
I usually aim for a quarter audit of my content.
I usually audit content once a year