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How did you land your first customers?
What has worked for you in landing your first few customers? We've just launched a public beta with a couple of initial customers and looking to onboard more. I'm curious what worked for others, especially in b2b saas space.
P.S. Apologies if this topic has already been explored but I haven't found anything relevant.
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@dmitry_kalinchenko @david_t_kim WOW! 1600 customers on day 1 sounds amazing. What communities did you engage in and how many email were u able to collect pre-launch. I am assuming it'd be atleast upwards of 5k
@dmitry_kalinchenko @david_t_kim "In my opinion, the biggest issue is always retention, not acquitioin." Very important insight.
@dmitry_kalinchenko @rajansoni Yes, it was at least 5k emails. We got customers from mostly social communities like Indie Hackers, Reddit, Facebook Groups and some discord.
@david_t_kim That sounds fantastic. How long before the launch did you start engaging in the communities. Also, post launch did you continue nurturing the communities?
@dmitry_kalinchenko @david_t_kim In my opinion, the biggest issue is always retention, not acquitioin." Very important insight.How To Open FAB Bank Account?
We got the first client through Social Media. Continuous updates on all our social media platforms. got us more traction and our first client.
@kanan_tandi personal social media accounts or did you start a business account and targeted your segmented audiences? Curious what was the timeline from when you first started the channel -> 1st customer?
Before official launch, I tried to chime in into conversation on social media when people search for that.
I run https://hanami.run and example I google "Cloudflare email forwarding" and join the dicussion like this https://community.cloudflare.com...
Eventually I land the first customer that way.
hey @kureikain! I checked out your product - I love the clean design and rich documentation. one extra thought for you to consider, I love your pricing (very affordable!), but the colorful design almost looks like it could be "100, 600, 1500" at first glance if you don't see the periods. Maybe consider just staying "$1, $6, $15"? I actually think that'll look and feel cheaper to the users. Just a thought! :)
@justintbuchanan thanks so much for such a valueable feedback. That's totally right now that you said it. Thanks so much again. Gonna make a quick change :-)
I have spent lot of money at Facebook ad to get my first paying client but no luck.
Then I started using Twitter & IndieHackers & I got my first client without spending a penny.
hey @dmitry_kalinchenko! it's a really great question. we're actually in a similar position right now. one of the strongest channels we've had has been live demos (virtually through zoom). it's been a great way to get in front of warm potential customers, friendlies, etc and try to get that early validation. let me know if you find good sources! we're actually launching on PH today 🤞😬 and would love any feedback you might have! :) https://www.producthunt.com/post...
@dmitry_kalinchenko @justintbuchanan Also in the same boat working to lock in our first few customers for our B2B software. Are these demo events you participated in or one-on-one chats you arranged with customers?
@dmitry_kalinchenko @justintbuchanan love the idea of demos! Do you have an email list where you market the demos? Curious how do you get leads for those sessions?
@justintbuchanan Suitable for SasS product, but might not be good for tool and other user product? I was wondering the ROI for live demos?
I asked a couple of my friends running their own startups for feedback of our product ( https://roiculture.com ). Eventually, they liked it and subscribed!
@shyam_prasad_reddy We answered related quora questions and engaged in reddit communities
romantic link
We went through our personal network to reach prospects for interview during beta. On boarded them on free plan as they could give us way to build better product.
We recently pivoted and invited them for 15 min meeting and gave lifetime access to most features otherwise they had to pay for.
@pooran_prasad_rajanna I often hear about the networking funnel, but is it easy to switch to other paid methods of acquiring clients after?
To answer my own question, here's how we landed the first 2 users:
1. Before I was very serious about the idea, I listed our website on Wikipedia within a relevant article. We use a Decision Matrix to enable collaborative decision-making, so I posted the link on that page on Wikipedia. Eventually, got contacted for someone who was looking for a more mature version of what I had built.
2. A networking event for startups - randomly met a person with the exact need we were trying to serve.
https://www.producthunt.com/post...
Hi! We already had a strong product LiveChat (https://www.producthunt.com/post... ) when we started working on our product suite. Our second product was @chatbotcom . The first paying customers came from LiveChat's customers database (the tools work smoothly together). Also, we bought a strong domain (chatbot.com) that gave us organic, well-converting traffic. A similar story happened with our third product - HelpDesk. First customers came from LiveChat's database (with HelpDesk we covered some customer cases that LiveChat doesn't cover). Also, we bought a strong domain (HelpDesk.com) and got organic traffic. As far as I remember, the first paying customer came from Product Hunt, actually. :) (https://www.producthunt.com/post...)
Funny story, I actually found my first customer in Google! I created a tool (launching digitally soon!!) that I sold to them as merchandise. As the story goes: I created a tool for myself and during that time Google Area 120 had launched Tangi a former short video app a competitor to Tiktok and Pinterest (It sucks that they shut down it really was great) they were often doing giveaways so I sent the team a message saying I have a tool I created that their creators would find useful, then, I customised the tool and sold it to them as Merchandise! For a 20 year old that was definitely massive!
Hey @dmitry_kalinchenko! What worked great for us at Panther (https://www.withpanther.com/) initially is cold outreach.
Prospecting the right people and companies, iterating a ton on messaging, digging deep in the open rates and reply rates, etc. When a company was (or wasn't) interested, we asked them, "what in our initial email led you to make that decision?"
Outside of this, we took time to design a short presentation/demo that covers the problem, our solution, and what our product looks like.
@dewayne_johnson did you use automation and email databases? At our launch, I tried out mass cold outreach - that yielded 0 result. Since then I've switched to doing more manual prospecting and custom message writing, which seems to be a bit more fruitful
@dewayne_johnson @dmitry_kalinchenko High bounce rates, > 100 emails with essentially the same message in the email body will get flagged as spam. Do watch for that.
@dmitry_kalinchenko We don't use email databases but automation wise, we use tools like LinkedIn SalesNav, Hunter.io, Outreach, etc that speed up the prospecting and emailing process.
@dmitry_kalinchenko @nyootron Definitely. That's where a tool like Mailwarm (https://www.mailwarm.com/) comes handy!
I hired my first employee ! he was in a way my first client because I had to convince him that this project was the best one.
At https://growcify.com, we received several requests from customers before even launching the product. And at https://localites.co, it was all about community spread.
Personal rapports, contacts, past clients, and sometimes even random LinkedIn post was able to fetch initial customer
You raised a good question, we started testing our service with our friends and acquaintances, then moved on to social networks and today we opened the hunt https://www.producthunt.com/post... In six months, we have increased our community to 1,500 users. Social networks give us more growth than just advertising. I hope you will also succeed
Neble