Here’s a list of 10 mistakes you don’t want to make in your PR:
1. Not paying attention to length
2. Not infusing SEO keywords
3. Choosing the wrong press release distribution channel
4. Missing multimedia
5. Writing boring headlines
6. Not delivering on the promise made in the headline
7. Sounding too much like an advertisement
8. Skipping or skimping on quotes
9. Not including links
10. Not paying attention to press release performance
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