Hi @richardfliu, yes we use social media but unlike content or ads, we use it to build super users + ambassadors. IMO 100 super users are better than a million 'i"m just a' users. Super users are straight faced, share their ideas, help you improve your product, champion your product/service, fill the gap as a community leader and so much more. Social does have the power to build communities and build serious network effects. While the traditional playbooks yield some results, it's a crowded world with the same old strategies and tactics. Trust this helps!

we do) Facebook, Twitter, Instagram, LinkedIN for now Planning to use tiktok and youtube, medium later

Hi, guys. My team actively use Twitter and Linkedin. I feel like this 2 platforms are concentration of founders and investors. What can you recommend me as well)?

I feel Social Media is great way for Marketing. Everyone is now on social media and it is best way to tell about the company and products

We do, a lot. On top of content creation, we encourage each other to be active on social media to increase our visibility.

Yes! We are fairly active on Twitter and LinkedIn. Curious to know if any SaaS companies use Instagram as a part of their strategy? If yes, does it help? I've always believed that Instagram is not the right audience for SaaS products.

Sure! Facebook, Instagram, and YouTube are probably our best channels to share information about the solutions and services. Also, try to focus on social listening (find people who are talking about product or problems that your product helps with and respond to them). You can set up Google alerts or use a social listening tool, such as Awario.

Sure! and you should do it too. The key ingredient for doing social media marketing well is having a strategy.

We do and you should to. Nowadays, you can't have a full marketing plan without taking social media into account. And especially if you're a indie founder, you'll need support of your online community

Yes, writing post on my product, thought leadership, updates on LinkedIn consistently give me familiarity with my prospects - works for B2B SaaS

Twitter has basically been the only marketing channel for restep.io PH and some Slack communities too but Twitter has the strongest network for our target audience.

We are considering it too, and I think doing Instagram is kind of a must nowadays since GenZ use it as their first channel to get to know about certain products or brand. Besides that we are not doing it actively since our product is focusing on solving very specific problem (college application preparation), thus search engine optimization is more effective marketing strategy.

Regardless of the type of company you have, you must do social media marketing eventually. It has simply too many people on there to ignore across all demographics.

Over 3.7 billion people use social media worldwide, 4.4 billion by 2025, according to Statista. So with roughly half of the world's population on social media, you'd do yourself and your business a disservice by not making social media a core component of your marketing strategy. Warning, shameless plug incoming: We developed SocialWeaver, a social media management platform to help businesses build and grow their audience on social media. We launched SocialWeaver here a couple of years ago. Our platform supports Facebook, Instagram, Twitter, LinkedIn, and RSS. We have a free plan if you want to check us out. Happy to answer any questions.

Yes, I think it is essential to use social networks in your marketing strategy today. However, it is necessary to choose them well according to your target and to make quality rather than quantity ;)

I believe that no matter what your product is, you MUST use Social media as a part of your marketing. The reason is simple. You need to communicate your value via places where your customers are. And today, everyone is using Social media.

We're adopting a Content Marketing Strategy on LinkedIn and Twitter and we joined the #BuildInPublic movement. Most of our pipeline is filled by customers reaching our through LinkedIn after reading our content

All the time! It's probably one of the best and the most cost effective ways of connecting with your audience :)

We started at the beginning of the year. I think one of the most common mistakes we made was trying to be on multiple platforms insteand of focusing on one or two ;)

Yes, We do. Content + Re-targeting Pixel. Social media has proven to be a powerful and cost-effective marketing tool for many businesses. There are many ways that social media can be used to engage customers with a company, but the two primary ways of doing this are by advertising or by providing them information and services. With Pixel, you can Retarget "add to cart" users. Retarget high "buyers intent" blog post (by delaying pixel fire). Retarget "expired subscription" users. etc.