Can AI effectively handle sales processes and replace human interaction?

AI can significantly enhance sales processes, but it’s unlikely to fully replace human interaction. While AI excels at tasks like lead generation, data analysis, and automating repetitive tasks, the human element remains crucial in building relationships, understanding emotional cues, and navigating complex negotiations. AI can handle the groundwork, but humans bring empathy, adaptability, and trust—key factors that drive sales success. The ideal approach is a collaboration where AI supports sales teams, allowing them to focus on high-value interactions that require emotional intelligence and personalised solutions.