Brand monitoring: When is it a good time to start? What tools to use?
Nikolas Dimitroulakis
0 replies
Hi there,
Any of you actually use any brand monitoring processes and tools? And how?
Brand monitoring isn't just about text mentions. With the rise of visual media, logos, and other brand assets, visual representation plays a huge role in brand identity.
Here are some tools and methods that I am aware of:
*Social Listening Platforms: Track mentions and conversations about your (or competitor's) brand on social media.
Tools like Hootsuite and Brandwatch are some examplles. I also tried Octolens, which offers an AI-powered social monitoring tool for dev-focused startups (monitors mentions on Reddit, Hackernews, etc).
https://octolens.com/
Visual Recognition and Logo Detection APIs: Logo detection is a major part of brand monitoring and uses AI-powered image recognition to identify a brand’s logo in photos, videos, or other media online.
example: https://apyhub.com/utility/ai-image-detect-brand
Web Crawlers: Platforms like Google Alerts or Mention scan the internet for textual mentions of your brand.
Review Aggregators: Tools like Trustpilot or Yelp help monitor customer reviews across platforms to maintain your reputation.
Any others?
Let me know,
Nikolas
🤔
No comments yet be the first to help
No comments yet be the first to help