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Khushi Johare

Are AI-Driven Lead Magnets the Future of Conversion Optimization?

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In what ways do you think AI-powered lead magnets can impact conversion rates? Have you explored automated solutions for lead generation, and how have they affected your marketing efforts?

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Peter Lisoskie
I don't think AI-Driven lead magnets are the answer to what has already become a problem. That is lead magnets to collect an email address and then send a series of emails in email marketing is being rejected. You may catch the 3% of the opportunity seekers but what about the other 97% not ready to buy. And today's behaviors have shifted. No one wants to be sold. Everyone wants to buy. This is why the Attention Economy and lead generation is slowly dying. Ask any Founder, CEO, SDR or BDR. You'll get what's happening. We've all shifted to the Relationship Economy and demand generation where the buyer invites you into their process. Our email inboxes are already ruined. AI is only going to add salt to the the wound of email marketing.