Alice Ko

I absolutely love any startup that is a certified B corporation. "Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy". Examples Too Good to Go: https://www.linkedin.com/company... Brightest: https://www.brightest.io/ Spotlight: https://www.spotlight.xyz/about-us You can find more on the B Corp website:...

It depends on the brand, but typically, no. I think an emoji or two on a specific landing page where it makes sense, is okay.

I do not! I actually find the Notion AI really annoying! The UI is designed in a way that makes you accidentally click on it! And Notion will charge you $ based on the AI credits - so it's a sneaky trick.

It depends on your GTM strategy. If you are trying to target your customer directly (e.g. startup founders) and there are networking events specifically for startup founders, probably a good idea as a part of a founder-led sales strategy! Don't put all your eggs in one basket. Experiment. Choose different types of events, attend in a scrappy way (don't purchase a huge sponsorship, as an...

This is an excellent list! https://melissakwan.notion.site/...

Bold! There's been lots of fintechs that are on PH! https://www.producthunt.com/prod... https://www.producthunt.com/prod... https://www.producthunt.com/prod...

Personal or brand? It depends on the platform. In general: 1. Asking a controversial question that is bound to go viral 2. Tagging others in your post 3. Co-posting with other brands that have a larger following 4. Contests 5. Sharing super valuable content that people will share with others

Definitely try Lumen5 and Canva!

For me, it depends on the category: (1) are you entering a space with tons of competitors or (2) are you creating a brand new category of product? If it is (1) the hardest sales objection I've been met with is (a) High cost of switching solutions - change management is real! (b) What we have is working absolutely just fine. Unless you are 10x cheaper or significantly cheaper - we are not...

Love everything shared here. Also, check out: - Know Your Team - https://knowyourteam.com - their Slack integration will send out fun, team-building questions that everybody can answer) - Gather - https://www.gather.town - (for remote working)

- Screenstudio (for product demos, walkthroughs, and updates) - Loom (for casual updates) - Lumen5 (AI-generated videos with great captions) - Canva (for easy video editing/creation) - Descript (great for editing long-form video)

Great list! Do not forget about: - Testimonials (screenshot Tweets, reviews from G2/Capterra, etc) - Product launches and updates - Partner updates - Employee updates (when new employees join, anniversaries, birthdays) - Gifs - Holiday shoutouts (e.g. National Women's Day, etc) - Promos and contests - Curated content about your industry

Melissa Kwan is a 3x bootstrapped entrepreneur and has amazing advice. Followed her on LinkedIn here: https://www.linkedin.com/in/meli...

Completely depends on the type of conflict! Is the conflict: - Between your direct reports? - Between you and a cross-functional peer? - Between you and your manager?

Sandy, try copy.ai. They have really cool workstreams and a brand voice template that will help you craft messages based on posts that you've created before.

For me, it completely depends on the customer and industry. It's all about understanding where they are. Currently, product and co-marketing partnerships are driving the bulk of the referrals. LinkedIn is also a solid channel (organic, not paid). At my last company, Google Ads and organic search were the main drivers of converted leads.

A no brainer. Cannot wait to start using this. Love the fact that you do not need to build a separate landing page and the interactive features. Even skeptics at my company were sold on the benefits of ewebinar.com

We absolutely love Fellow at Procurify. Personally, it's changed the game for me. I used to have different Google Drive documents for my 1:1s and meeting notes and I spent tons of time writing out action items follow-ups, and rolling forward items from previous meetings. Also, it was hard for other members to adopt the Google Drive approach as they were already inundated with so many documents....

This is such a great idea, especially during times of the new normal. Lots of companies are now thinking up creative ideas to keep their teams connected during the pandemic and virtual podcast discussion clubs are a great idea.