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Matt Koscielak
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This looks super convenient for marketing teams that are constantly improving the website!
Beep! 2.0
Fastest tool to assign and share visual tasks with your team
Matt Koscielak
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1. Create a proto-persona that you think will benefit the most of your product.
2. Build a list of 1000-2000 prospects matching the persona (or use an agency that will make it quicker)
3. Reach out to them massively, and ask them how do they cope with (pain point your product solves), and if they'd be interested in a chat to see how your product solves that pain point.
4. Talk to them, and try...
Tips for early SaaS marketing
Frank Lin
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Matt Koscielak
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Have you already validated your product idea? Do you already get decent conversion rate to paid users? Do you know what's your ideal customer profile?
If yes, then yeah, I'd consider testing out LinkedIn Ads, but bear in mind that in B2B a prospect needs from 5 to 12 touchpoints before making a buying decision, and most of b2b buyers (like 90%) might not be in-market right away.
You need to...
Is advertising in Linkedin a good idea for a startup?
Erkin Bek
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Matt Koscielak
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SEO-optimized BOFU content supplied with lead magnets to get as much from the organic traffic as possible.
What is your strategies for B2B lead generation?
Bohdan Honyk
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Matt Koscielak
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Not enough data to give you a valuable input.
1. Why did you think of creating a new page in the first place?
2. What exactly do you mean by a "product page"? Entire website, or just a subpage within the current setup?
Does it make sense to make a new product page?
Violetta Chernobuk
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Matt Koscielak
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I partnered with an agency that's doing cold outreach. I decided to create the cold email sequence on my own, as it was easier and faster than sharing the idea with the agency, but they were able to provide me with lists of thousands of prospects matching my criteria and handle the entire campaign delivery.
With that, I managed to book around 25 demo calls within just 2 weeks with the target...
What do you think it's the best way to find beta testers for a brand-new B2B SaaS?
Alessio Boost Software Agency
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Matt Koscielak
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First of all, create a spreadsheet, where you gather the entire feedback received. Create columns to gather information like what do they like about your product, what do they dislike, what are they missing, and what business problems are they trying to solve.
Also, it's very important to gather information about the users who gave you the feedback. If you haven't found your niche, you might...
How Do You Use Customer Feedback?
Karan Singh Bhakuni
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Matt Koscielak
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The Entire Google Suite became more human since GPT-4, because as long as you can state clearly what you want to achieve in GTM, GA4, or Looker Studio it can guide you step by step.
It was a game changer for me, as I was never really experienced with GA, and most of the online trainings I've found were mostly about just basics, or suited for eCommerce, not SaaS with cross domains, etc. ;-)
What is your favourite analytics tool?
Elena Tsemirava
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Matt Koscielak
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Ahrefs for analyzing their online presence, and Google Spreadsheets for everything else I can analyze and measure manually.
Which services do you use for competitor analysis?
Mary Rumyantzeva, PhD
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Matt Koscielak
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I was 24-25, it was before covid. We were playing airsoft, and some friends had engineering skills. Our friend came up with a prototype of a product that would empower your airsoft rifle. We decided to turn it in to a hardware startup - Smart Armaments. We ended up with a one fully-working product, and 3 prototypes for other products, but as we've got ready to start a Kickstarter/Indiegogo...
How old were you when you started your first startup?
Alex Egorov
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Matt Koscielak
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Create a Discord server to gather your community, ask for feedback often, post sneak peeks of what you are working on and ask what they think about it.
Ultimately, if you have free/paid users of your product, just reach out to them, schedule some calls with them to just check in, ask how satisfied they are with the product, or what could you do to make them successful.
It's easy as that, and...
what do you do to retain your users?
Mertcan Esmergül
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Matt Koscielak
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Well.. this one?
Also, you can sumit a post on IndieHackers, HackerNews or some related Subreddits. For me, it worked wonders as we've found a niche Discord server with a community built around service productization.
What platforms can I use to find Beta users before the product is released?
Matt Koscielak
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Depending on the stage your product is at, and what goal would you like to achieve with such a giveaway.
If you want to gain first users, feedback and perhaps reviews - I'd go with that, but I wouldn't expect it that a LinkedIn post will go viral. Anyway, worth testing out. ;-)
What do you think about giveaways in SaaS?
Halyna Prykhodniuk
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