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Adrian M. Peticila 🟡
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Wake Up: Your Brand Is Dying Because of Toxic Allies!
Brace yourself. The cost of bad branding isn't only a hit to your reputation—it's a slow, painful death of everything you've worked for.
Hell hath no fury like your audience turning on you for rubbing elbows with the wrong crowd.
Stop playing nice! Every time you cling to the wrong crowd, you dig your grave.
Their chaos chokes your brand, and when the fallout hits, they'll vanish, leaving...
Adrian M. Peticila 🟡
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the brand that entertains is the brand that fascinates
the brand that challenges is the brand that evolves
the brand that connects is the brand that converts
the brand that surprises is the brand that delights
the brand that respects is the brand that charms
the brand that values is the brand that retains
the brand that speaks is the brand that unites
the brand that grows is the brand that adapts
the brand that hears is the brand that reacts
the...
Adrian M. Peticila 🟡
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Drive it like you stole it
And by "it" I mean your brand.
Stop coasting.
Stop being safe.
Stop being cute.
Stop playing nice.
Time waits for no brand.
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The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.
Adrian M. Peticila 🟡
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12 branding screw-ups—and 1 fix that'll change everything
Here's what's killing brands in 2024.
Spot any of these in yours?
1.
Believing Product Development Will Drive Sales
If sales are down, the answer isn't "better product"—it's a better brand experience.
2.
Marketing and Sales Don't Talk
If sales and marketing don't sync, your brand's voice is as split as your strategy.
3.
Good Design ain't Good Brand
Pretty colors ain't "personality"....
Adrian M. Peticila 🟡
started a discussion
Is this your vibe?
Splitting
Arrogant
Egocentric
Exploitative
Domineering
Low empathy
Shaky self esteem
Sense of entitlement
Delusions of grandeur
Lying and manipulating
Extreme envy and jealousy
Hungry for power and status
Excessive need for admiration
Fear of rejection and humiliation
Exaggerated sense of importance
Fantasize about power, success and perfect love
Professionals might call it...
Adrian M. Peticila 🟡
started a discussion
have ya cracked the code yet?
Do you think blindly following generic branding advice is a stroke of genius?
That snake oil strategies are the best thing since sliced bread?
That "growth bros" are dropping unignorable wisdom?
Boy, do I have a bridge to sell you!
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The algo's an enigma; you probably won't see this account again, so don't...
Adrian M. Peticila 🟡
started a discussion
"This brand is too perfect for me, too tailored to my needs, and too relatable."
- no one ever
Adrian M. Peticila 🟡
started a discussion
Adulting is wild...
...one day you’re young and cool and the next you’re thinking about personal branding best-practices.
Life comes at you fast.
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The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.
Adrian M. Peticila 🟡
started a discussion
What if the best thing you can do is deliberately push people's buttons?
/spʌɪt/
noun
the unexpected fuel for success
Branding is not about hugs and high-fives.
It's about proving people wrong.
You know what motivates me the most?
The moment someone tells me, "You can't do this."
That's when I go into overdrive — because you lit a fire under me.
Look, I've had my share of moments — whether it was pushing some brands past what people thought was possible or...
Adrian M. Peticila 🟡
started a discussion
Tired of lifeless branding?
Bland clichés?
Campaigns so dull they put coffee to sleep?
Me too.
Sometimes, I wish the Sun would lose patience, engulf the Earth, and put an end to mediocrity once and for all.
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The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily...
Adrian M. Peticila 🟡
started a discussion
How to be...
You can be oh so righteous and oh so professional and, as a package deal, oh so boring.
You can be oh so creative, hedonistic and fun or another dopamine junkie posting for likes.
You can be oh so polished and oh so forgettable, yet, a faceless suit in a sea of mediocrity.
You can be oh so motivational and oh so predictable, churning out clichés that inspire no one.
You can be oh so...
Adrian M. Peticila 🟡
started a discussion
Yo, CEOs, are ya still hooked on hubris?
Today's CEOs aren't just "leaders"; they're brands craving engagement.
They're everywhere, sharing "visionary" ideas that don't face scrutiny.
They've got social media, personal blogs, and the public stage.
This visibility twists self-confidence into hubris.
Here's why:
Success becomes addiction.
Ambition spirals into obsession.
Wins bring power, but each one needs to top the last.
Fake...
Adrian M. Peticila 🟡
started a discussion
From: Adrian M. Peticila 🟡
Sent: Wednesday, November 25, 2024 13:17
To: entrepreneurs, founders, executives, c-suites, solopreneurs
Subject: RE: Your brand sucks—here's why
Quick question for you:
Why would they buy?
Why would they follow?
Why would they recommend you?
Why would they endorse & advocate for you?
Since:
They don't know who you are.
They don't know your products.
They don't know what you...
Adrian M. Peticila 🟡
started a discussion
Fractured Reflections: The series - EPISODE 2
Introduction
Welcome to Fractured Reflections, where shadows talk, regrets whisper, and failures aren’t tucked away—they’re framed and hung on the wall. This is my weekly confessional, where ambition, doubt, and resilience collide.
Every Friday, I’ll share a story. A tale of missteps, miscalculations, and missed opportunities.
But this isn’t just about me.
It’s about you. Have a...
Adrian M. Peticila 🟡
started a discussion
The Rules of Branding Club:
1. Don’t talk about Branding Club
2. Except when it’s absolutely necessary
3. It’s not a secret, we just like to keep it subtle
4. But hey, even if you you do, we all mess up—no shame in it
5. Just don’t let your brand be the mess that never gets cleaned up.
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The algo's an enigma; you probably won't see this account...
Adrian M. Peticila 🟡
started a discussion
Quit future faking
Gimme more:
✅ clarity
✅ empathy
✅ attention
✅ consistency
✅ authenticity
Gimme less:
❌hacks
❌clichés
❌meetings
❌corporate BS
❌instant gratification
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Repost it to your network; your followers are gonna love it!
The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.
Adrian M. Peticila 🟡
started a discussion
Branding = Trust? Or the illusion of it?
Competence is about Trust? But most people fake it.
Authenticity is about Trust? And yet, it's just a buzzword.
Interaction is about Trust? Whenever it's not scripted, I mean.
Reliability is about Trust? Until something better comes along.
Creativity is about Trust? Or does the flashiest lie win?
Decision...
Adrian M. Peticila 🟡
started a discussion
Fractured Reflections: The series - episode 1
Introduction
Welcome to Fractured Reflections, where shadows talk, regrets whisper, and failures aren’t tucked away—they’re framed and hung on the wall. This is my weekly confessional, where ambition, doubt, and resilience collide.
Every Friday, I’ll share a story. A tale of missteps, miscalculations, and missed opportunities.
But this isn’t just about me.
It’s about you. Have a frustration...
Adrian M. Peticila 🟡
started a discussion
Remember, anything can be branding.
Except the recycled drivel "experts" peddle.
That is the opposite of branding.
That's branding cosplay.
🟡 Like this?
Repost it to your network; your followers are gonna love it!
The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.
Adrian M. Peticila 🟡
started a discussion
Why Your Brand Could Change Everything: A Manifesto
Look around—it feels like the world is falling apart.
Corruption, dishonesty, incompetence—it's everywhere.
So why should you even bother to stand out?
Why should you care?
Because you matter.
***
History shows us that one voice, one bold decision, can change everything.
Take Joan of Arc, a young peasant girl who led an entire army, turning the tide of the Hundred Years' War.
Or think...