Cello: Easiest way to add a referral program to your SaaS | Product Hunt

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Free

Launch tags:

Marketing•Influencer marketing•Affiliate marketing

Launch Team / Built With

Cello

Maker

📌

Hey Product Hunt! 👋 Stefan, CEO & co-founder of Cello here - and stoked to announce that we’ve just hit a milestone of 1 million monthly enabled Cello users! To celebrate, we're offering an awesome deal (details below) but first let me tell you what people are excited about. What is Cello? 💜 Cello is the only all-in-one referral platform to reward your users and affiliates for sharing the product they love - yours! Our platform lets you launch a referral program in hours and run it on autopilot. What problem do we solve? 💡 Great products deserve to be shared. So why is it so hard to let users share the products they love? High customer acquisition costs and pricey marketing channels hinder growth, especially in the B2B SaaS space, where easy-to-set-up referral tools are lacking. As a serial founder and former revenue lead at Shore, I faced the difficulty of scaling word of mouth. We wanted a referral program for our users but couldn't find a suitable tool. Building one internally proved harder than expected. Frustrated by the lack of solutions, I teamed up with my co-founder Bob to create Cello. How do we compare to competitors? ✨ Seamlessly Integrated: Blends naturally with your tool for effortless sharing. 🎁 Personal Rewards: Offer users and affiliates personal monetary rewards for sharing. 🔔 Continuous Engagement: Keep referrals active with notifications. ⚙️ Automated Setup: Easy to set up and fully automated, freeing you to grow your program. 🤖 AI-Based Improvements: Enhance your program with Cello insights and recommendations. ✅ Full Compliance: No worries about tax reporting with personal rewards. 🤝🏻 Success-Based: Test your channel in hours and pay only for success! Who do we solve it for? 🎯 Our focus is B2B SaaS, but we also support platforms and have several B2C customers. How well does Cello work? 😻 Many top SaaS companies, such as Typeform, Butter, Join, and tl;dv, already use Cello. The results are impressive: up to 65% free-to-paid conversion rates and additional monthly revenue growth of > 15% via referrals. Why try Cello today? 🤟🏻 Get started with Cello for free today! For a limited time (until the end of June), enjoy a €1000 discount on any paid plan. Leverage the power of word-of-mouth marketing and watch your customer base grow. We're excited to launch Cello and eager for your feedback after 2.5 years of development. PS: Thanks, @chrismessina, for your trust, support, and brilliant advice. Let's reinvent how companies sell their products together.😍

1yr ago

Philipp Neusser

Cello

Maker

@chrismessina @stefan_bader so excited to be part of this journey! Crazy to launch on product hunt today! Super proud of everyone from the team. Let's spread the wooord of mouth all together 😺

1yr ago

Marius Schneider

Cello

Maker

@chrismessina @stefan_bader excited to be part of the fantastic Cello team 🚀

1yr ago

Visla

@stefan_bader Congrats on this amazing launch! Really excited for this product, and I can't wait to try it.

1yr ago

Michele Pomposo

Tiledesk

@chrismessina @stefan_bader congrats on your launch! Could you please explain how the €1000 discount works?

1yr ago

@chrismessina @stefan_bader Hi Stefan, congrats on hitting 1 million monthly users with Cello! That's a very impressive milestone. As a developer, I'm particularly interested in the features that streamline referral program creation and management. Cello's focus on automation and user engagement seems like a great fit for B2B SaaS companies. Do you have an API or developer program that allows for deeper integration with existing platforms? This could potentially unlock even more powerful referral program customization for Cello users. Looking forward to learning more about Cello and how it can help businesses grow!

1yr ago

Raphael Allstadt

tl;dv

💎 Pixel perfection

Heck yeah! I always skimmed the internet for a good referral programme vendor and all of them seemed intransparent, and a shit ton of work to implement.. With cello, it's easy af! I remember we got rolling in a few days on production with tl;dv, and are benefiting from customer-led-growth ever since, thanks to Cello! Also, the team is icing on the cake. Glad to partner with them since 2 Years :)

1yr ago

Cello

Maker

@raphael_allstadt thanks a ton for trusting in us early on!! I believe I speak for all startup founders, that without the early design partners, the ones who are crazy enough to take the risk of trying new tools and products, startups wouldn't have any chance. Therefore, also kudos to you and the tl;dv team for having the balls :) It's been a pleasure to work with your team since day 1.

1yr ago

Cello

Maker

Thanks @raphael_allstadt...the Cello team loves tl;dv and collaborating to create such an awesome referral experience together! And yes, you guys might still be the record holder for shortest implementation time mostly done on a hackathon Saturday. 😃

1yr ago

Tobias Dollinger

Cello

Maker

Thanks @raphael_allstadt! We love collaborating with all of the tl;dv team, it's amazing to innovate and further grow your referral program together

1yr ago

Kate Ramakaieva

FuseBase

Congrats! Oh wow, what a discount, I like the simplicity of the platform, you claim 4h dev time is needed, can you assist with implementation from yur side?

1yr ago

Cello

Maker

@kate_ramakaieva absolutely, our CS team will have you covered to streamline the integration. We also offer an onboarding kick-off and typically set up joint Slack Connect channels to ensure smooth communication. Thanks for the kind words :)

1yr ago

Cello

Maker

Hi @kate_ramakaieva, our customer success teams always support on implementations -- we've built Cello to make integration as easy as possible, so we are typically just answering questions as they arise from teams. Does this answer your question?

1yr ago

Kate Ramakaieva

FuseBase

@stefan_bader excellent!

1yr ago

Kate Ramakaieva

FuseBase

@bob_coletti thanks for sharing the details!

1yr ago