Welcome, @vinaybhagat. Looks like you have an impressive volume of reviews. Reminds me a little of @yonasbe's Leanstack.io.
Why do people review products on your site? Can you share any tactics or design decisions you've made to encourage more reviews?
Andy - thanks so much for the mention. We launched in May and are still rapidly evolving our service. I welcome any feedback from the Product Hunt community.
Thanks Ryan. The intrinsic motivations are as follows:
1) Pay it forward - a desire to share important experiences both positive and negative (we hear a lot "I wish I knew then what I know now")
2) Quid pro quo - they have benefitted from using the site and return the favor
3) Because they are asked - most often by us, sometimes by colleagues, vendors - 87% of our reviews are sourced independent of vendor referrals
4) Demonstrate their expertise - we give them a chance to build an expertise profile with the products they know, and a quality review is a great proof point that they actually have true expertise -
5) Affirmation - we try to send "social signals" to reviewers like how many times their review as been read and by whom (for registered readers) - similar to the LinkedIn who's checked your profile.
Our primary emphasis as a site has been on trying to source high quality content, as we believe business software is a highly considered purchase, and that buyers cannot rely on ratings alone/ sentiment, but need to understand context, and use case etc.
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