Thoughtful and passionate founding team. The product is in a space that is extremely relevant for leadership teams because it helps create visibility, accountability, and velocity for company initiatives. It's also structured in a very scalable way since all projects and tasks roll up to larger initiatives that keep your team focused. Love that it also helps you prioritize everything in terms of measurable impact and effort on the larger objectives—you can tell that this product was created by a team that understands the challenges it's trying to solve.
To top it off, the design just makes everything pleasant to look at. Very excited to see where the product goes next.
